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In order to drive results, we strive to stay in-the-loop and ahead of trends in our field. And yours. Here, you’ll find our insights on topics ranging from design, digital marketing and so much more. Let’s learn together.
Crack the Search Engine Code With Google’s New Visual Gallery
Title link. Snippet. Byline date. Favicon. Does it ever feel like Google Search results pages have a language of their own? Or like talking about search results and search ads requires a PhD in Internet and an Encyclopedia of User Interface? You’re not alone. And trust us, from “round icon picture” to “that little summary text” we’ve heard and interpreted it all! To aid in the communications between clients and their advertising partners, (and likely, to cut down on the “What are those little stars called?” questions) Google recently released an invaluable guide to all the icons and elements that [...]
Top 3 Ways Social Media Marketing Can Help During the Holidays
Fall has officially started, which means the holiday season is upon us. Now is the time for you to start brainstorming your holiday-inspired social strategies. Integrating seasonal designs and promotions are a great way to stand out and boost engagement on your social feeds. Here are three content ideas to [...]
Important Questions to Ask Yourself When Planning for 2021
Planning for 2021 needs to start today – if you aren’t already working on it. Proper planning is imperative to achieving ROI. When building your media plan, the best place to start is: 1. What worked well in the past year and what underperformed? 2. What are your business goals [...]
Budgeting Efficiently with Data
Marketers are facing increased pressure to drive return on ad spend – and usually with less media dollars. How many can relate to the daunting task at hand – increase ROI, and do it with less money than last year? The best chance at success is to incorporate effectively targeted [...]
4 Reasons Why You Should Work with a Small Agency
Hiring an agency is a big decision. A common misconception is that large agencies are better performing because of the resources available. There are many things small agencies offer that large agencies can’t do. Here are four reasons why you should consider partnering with a small agency. 1. Small team [...]
A MediaSpark Campfire Story
Deep in the backwoods of your internet search, you stumble upon an abandoned website. The google reviews are swallowed by cobwebs. The information on the site is like an endless corridor leading nowhere. The design is as grave as night time. What could have caused a once visited site to [...]
From Spark to Blazing Flame
MediaSpark Celebrates 419% Growth – and lands on 2020 Inc. 5000 list of Fastest-Growing Private Companies Inc. magazine today revealed that MediaSpark ranked in the top 25% of its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at [...]
MediaSpark’s Retargeting Scavenger Hunt
When people are on the hunt for your company’s product or service, it can be challenging to keep consumers on the path to your brand's final destination. To ensure your desired audience stays on the path to completing a purchase, consider implementing a retargeting strategy. To explain retargeting, think of [...]
How Does Your Brand Connect with its Audience?
Let’s address how attitudes toward social media have shifted. According to Global Web Index, almost 42% of social media users surveyed said they felt less pressure to portray an unrealistic image of their life during the COVID-19 pandemic. Despite the relinquished pressure to put forth the image of perfection, this [...]