We are a small and powerful team of experienced digital marketers. Smaller numbers mean more focused attention. We’re not just words in an email, we’re a voice and a personality you can see, hear, and trust.
Short (and true!) story: Patsy Sumner helps companies master their marketing with blockbuster branding.
After spending nearly 20 years in her clients’ shoes, Patsy knows firsthand the challenges internal marketing departments, CMOs, and Marketing Directors face. She founded MediaSpark in 2015 with two goals in mind:
To boost the impact of a company’s internal marketing efforts
To offer growing companies data-driven strategies that work as hard as they do
“Everything we do is approached through the client lens, from understanding the budget and goals to engaging company ownership in the process,” says Patsy. “Our award-winning talent, industry leadership, and partnership approach isn’t just what makes MediaSpark different. It’s what helps us do everything better.”
MediaSpark has spent the last five years successfully helping an impressive client roster create, place, and optimize media to turn hometown brands into household names. By focusing on data-driven strategies, the team can track results in a way that executive leadership likes to see—and in ways few internal marketing team’s are equipped to analyze and target on their own.
“Branding is no longer a logo and marketing is more than a message—it’s what consistently calls customers to your products, what makes your team rise to a challenge, and what adds exponential results to your bottom line,” adds Patsy. “The better you can rally around your reputation, the easier everything becomes.”
Patsy, a Creighton alum and collegiate athlete, pours her competitive spirit, strategic thinking, and team mindset into all things business to drive results consistently for clients.
With over 20 years of senior-level marketing experience, Kim Stoneburner translates advanced data and analytics into usable, actionable insights, increasing branding power and marketing success for companies of all sizes.
With experience helping brands like Nestle, Barbie, and PetArmor increase their market share while optimizing their ad spend, Kim Stoneburner now manages multi-million dollar media budgets, media planning, and marketing tactics as our Chief Marketing Strategist.
After a successful transplant from California to Nebraska, Kim is completely at-home with providing clients a winning combination of personal touch and big brand experiences. She brings extensive exposure to media across television, print, digital, and social, as well as development and deployment of consumer research projects.
“Your brand reputation is our brand reputation,” says Kim. “Big brands didn’t achieve household name status overnight. It takes a coordinated, innovative, and strategic effort of messaging media planning and consumer research. We bring that ‘big brand brainpower’ to every company.”
Kim holds an M.B.A. from UCLA and has extensive experience in the home services and consumer products industry, specifically with traditional, digital, PPC, and social media campaigns.
With a keen eye set on client needs and getting the best of the buy, Stephanie Welsh sets her sights on client goals and insists on serious results.
With 20+ years in operations, purchasing and customer service, Stephanie stepped into her role at MediaSpark as a social media advertising ninja. She identifies target audiences, ad types, and strategies for every client—and she has the chops to take clients from Point A to Point Z with fewer road bumps in between.
“It all comes down to truly understanding what a client is looking for—what they see as ‘next level’ for their business,” says Stephanie. “MediaSpark is different in that we put clients first. That drives our internal priorities and clears the purchasing pathway.”
How would she advise potential clients searching for better social media advertising outcomes? “Find a partner who knows the ins and outs of social and programmatic media, who can carry out your vision like your best employee, and who can step out front to clear the noise and confusion blocking your path,” adds Stephanie. “That’s what we do. It’s what I love.”
Stephanie graduated from Bellevue University with a Bachelor’s degree in Management of Human Resources. Since then, she has amassed experience in marketing, advertising, and supply chain management.
A creative marketing leader that’s driven by data, Amanda develops and executes integrated marketing strategies for brand awareness, lead generation, customer acquisition and retention to support business goals. She is passionate about creating and growing brands and their customer bases, using creativity to test and refine campaigns, and being a supportive team leader and mentor.
Amanda has worked in both internal marketing departments and the agency world to develop marketing systems for a variety of businesses including non-profits, retailers, franchising, and the home services industry, to gain a 360 understanding of the marketing ecosystem.
Sarah thrives in a conceptual world, turning complex ideas into tangible, strategic campaigns. Her approach to leadership and client growthis rooted in ‘yes, and’ as she leads and inspires others to collaborate, challenge one another and seek to be open and curious. Her approach to marketing is rooted in input and strategy, bringing people together to find what works and what wins.
Alexis has an unmatched tenacity for catapulting our clients to top-of-mind–and keeping them there for the long haul. With nearly 20 years of experience in digital advertising for brands like Walmart, Sony, Yahoo!, and more, Alexis has learned how to not just tell your story, but to make it stick. She has a penchant for breakthrough ideas and the unwavering commitment needed to see them through—driving better bottom lines and remarkable results for every client she collaborates with.
According to Alexis, game-changing strategies have one thing in common—a wide variety of media. “If you really want to be successful and become top-of-mind, leverage every advertising format you can. That’s how you build the kind of brand awareness that drives significant and steady results!”
Alexis is a lifelong learner and compassionate listener who loves unexpected ideas, close-knit teams, and seeing projects through to their rewarding end.
One-part banker, one-part wrangler and one-part diplomat, Mary’s responsibility is to keep our marketing capability focused, efficient & effective by stewarding projects to ensure timelines and budgets are met.
Mary joined MediaSpark as the Senior Project Manager in April 2021 after spending 10 years at ad agency Bailey Lauerman as the Head of Project Management. During her time at the agency, Mary led the production of all internal and external communications for Union Pacific for more than six years and was an integral part of every major client relationship at the agency.
She brings enthusiasm that is contagious, a commitment to producing great work that works, and a willingness to make wonderful things happen for teams and clients.
A Kansas University grad and former Marian soccer standout, you’ll find Mary spearheading everything from her family’s Goodbuddies fundraiser to forming a new book club.
Erica has a deep appreciation for the various ways in which purposeful design makes the world a better place in which to live. Her desire to create beautiful and strategic solutions to client’s needs stems from her love of both advertising/marketing and graphic design.
Erica is driven by a strong desire to help teams and organizations achieve their goals through results-focused creative solutions. Building deep, collaborative, and long-lasting relationships with team members and clients based on trust and a passion for purposeful design is at the core of who she is.
Empathetic, driven and experienced in all aspects of design, Jill has the ability to create work that exceeds expectations. She is dedicated to being a maker, a builder of brands and a leader humbly committed to working alongside team members and clients for the good of every project.Jill has partnered with a wide array of clients at small design studios, Fortune 500 companies and everywhere in between, driving branding efforts, innovation strategies and DEI initiatives.
We nurture a sense of belonging, personal and cognitive growth and the ability to empathize and relate to each other. We are unique and that’s what sets us apart and what makes us leaders in our field.