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In order to drive results, we strive to stay in-the-loop and ahead of trends in our field. And yours. Here, you’ll find our insights on topics ranging from design, digital marketing and so much more. Let’s learn together.

How Does Your Brand Connect with its Audience?

Let’s address how attitudes toward social media have shifted. According to Global Web Index, almost 42% of social media users surveyed said they felt less pressure to portray an unrealistic image of their life during the COVID-19 pandemic. Despite the relinquished pressure to put forth the image of perfection, this [...]

Optimize Your Marketing Budget with CTV

The future of marketing depends on the current reality of consumers. Today’s reality indicates people are spending an exponential amount of time at home consuming video. GWI reported that 87 % of Americans are consuming more content, with online TV streaming taking a large share of that percentage. This is [...]

Pay-Per-Click Ads: Google vs. Social Media

Every day you swipe through Instagram stories, scroll through Facebook and send queries into Google. Google and Social Media ads are delivered for reasons based on who you are as an audience member. Still, they share one thing in common: They are an extremely valuable investment for businesses who are [...]

The Importance of Local SEO

SEO has become a buzzword among business owners hoping to drive traffic to their online or brick-and-mortar business. However, Search Engine Optimization (SEO), can fall by the wayside when faced with a business’s day-to-day operations. Perhaps you run a small coffee shop. Your website helps potential customers understand your menu, [...]

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