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In order to drive results, we strive to stay in-the-loop and ahead of trends in our field. And yours. Here, you’ll find our insights on topics ranging from design, digital marketing and so much more. Let’s learn together.
MediaSpark team brings home the win.
Clarion Home Services Group names MediaSpark AOR for media and creative services. Based in Lake Forest, Illinois, Clarion Home Services Group boasts a portfolio of 17 home service brands across 10 states. They acquire and partner with HVAC, electrical and plumbing teams to remove business growth barriers and unlock more profitability. And they selected MediaSpark to support this growth due to our media strategy/buying and creative conceptual development and execution prowess. Especially in the home services arena. Our flagship home services client and great success story―Burton AC, Heating, Plumbing and More (now part of the Clarion group)―grew fivefold from [...]
Generative AI – Pros and Cons
What AI can–-and can’t—do for your business marketing plans. Generative AI is on the rise. Chatbots are on business web pages, ready to answer consumer questions, AI image generators are popping out promos, and ChatGPT is creating blogs and magazine articles for otherwise occupied business owners. Gone are the [...]
The Ad Space Race: Find Your Audience—and Your Footing
How to rocket your business out of this world and navigate the ever-expanding digital ad space. The digital advertising universe just got a little bigger. Brands can now be searched for on Instagram and TikTok, and more ad spaces have opened up on ultra-popular commerce sites, ticketing platforms, and [...]
Will You ‘Press Play’ on the Top Digital Marketing Strategy of 2023?
Over the past few years, video content has shifted from a “nice-to-have” strategy support tool, to an essential element in every robust digital marketing plan. It’s one of the fastest-growing forms of content—and it’s dominating nearly every social media platform on the internet. Just how popular is a video-backed digital [...]
● How to Enhance Your Business’ Authenticity with User-Generated Content
These days, authenticity is the name of the digital marketing game. And the best way to appear authentic? Let your real customers do the talking. At least, that’s the key takeaway from the recent State of Social Media & User-Generated Content report by the community marketing platform TINT. According to [...]
These 4 Trends Prove SEO Can Still Drive Cost-Efficient (and Compounding!) Results
If you’re looking for overnight growth or instant results…. search engine optimization (SEO) isn’t it. But that doesn’t make this slow-burn strategy any less valuable. SEO is one of the most potent slow-burn strategies you can invest in because it generates organic, cost-effective results by putting your brand right [...]
Zero-, First- and Third-Party Data: Where to Source Your Next High-Growth Strategy
When it comes to advertising, your next strategy is only as good as the data you base it on. And the more high-quality data sources you weave together, the stronger your strategy becomes. Because cost-effective advertising—the kind of campaigns that connect and convert—requires more than a catchy tagline and creative [...]
Attention Metrics: KPIs Built to Help You Cut Through the Clutter
Every day, over 4,000 advertisements call out for our attention. Our devices, entertainment, and even our daily commute is cluttered by taglines, logos, jingles, and specials. But how many of these truly land? How many actually grab our attention and stick in our minds? That’s the exact question new [...]
These 5 Social Media Trends Are Gaining Traction in 2023
Welcome to the second half of the year! By now, key trends are clear, data is plentiful, and you have just enough time left before December 31 to lock in a game-changing, profit-driving social media strategy—the kind that can take 2023 from a so-so season to a resounding success. Over [...]