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In order to drive results, we strive to stay in-the-loop and ahead of trends in our field. And yours. Here, you’ll find our insights on topics ranging from design, digital marketing and so much more. Let’s learn together.
● How to Enhance Your Business’ Authenticity with User-Generated Content
These days, authenticity is the name of the digital marketing game. And the best way to appear authentic? Let your real customers do the talking. At least, that’s the key takeaway from the recent State of Social Media & User-Generated Content report by the community marketing platform TINT. According to TINT’s research and survey of over 700 consumers and marketers, customers are increasingly aware of promotional content—and 75% of them claim they know when they’re being advertised to. That awareness, and search for a trustworthy brand message, has ushered in the rise of authentic, customer-led, and often candiduser-generated content (UGC). [...]
Introducing Google’s Game-Changing Generative AI Ads
right! Ever since ChatGPT brought AI into our daily lives, it seems every tech company is finding their own creative ways to harness the endless potential of AI. One exciting development we’re watching in this evolving space is Google’s newest application of AI-powered technology: Generative search ads. Generative, meaning the [...]
How Image Recognition is Changing Ecommerce
Last year, Walmart released a new AI-powered visual search technology designed to make your holiday shopping experience just a little easier. The technology, offered through the website TrendGetter, allows shoppers to upload a picture from social media, a video, another store, or even from their own camera roll, straight to [...]
Better Data. Bigger Opportunities.
Ready or not, on July 1, 2023, Google is officially changing the way we track website data. Google’s legacy data tracking tool, Universal Analytics, is on its way out the door. And Google Analytics 4 (GA4) is positioned to become the data tracker of the future. What makes GA4 so [...]
Leverage the Power of TikTok with These 2023 Trends
Ever feel like TikTok trends come and go faster than you can scroll your “For You” feed? On a platform with 150 million monthly users in the US alone, it’s no wonder TikTok challenges are here this morning and gone by 5pm! While the individual fads, like dance challenges and [...]
Twitter Blue for Business: A Brand-Builder or Big Bust?
Twitter’s newest service, a subscription-based platform membership called Blue for Business, now gives brands the opportunity to highlight their profile with a blue check. It’s a new way for brands to stand out on the platform, reach a niche audience, and sharpen their competitive edge. Whether Twitter users consider the [...]
Tapping Into Gen Z’s Trillion-Dollar Spending Power
If your brand is not yet targeting Generation Z, maybe it’s time you should be! Gen Z—individuals between 11 and 26 years old—now have an estimated $4.4 trillion in global spending power. For perspective, that’s more than the GDP of the entire United Kingdom! Unlike Millennials who experienced the rise [...]
What Pinterest’s Top 2023 Predictions Mean for Your Marketing
Want to really make a marketing splash (and serious cash!) in 2023? Don’t just focus on what’s happening today. Think about what your customers will be searching, scrolling, and shopping tomorrow. Every year, Pinterest releases a data-packed report that outlines the biggest pin search trends of the past year. (Just [...]
How you can capitalize on this password crackdown.
Remember the good ol’ days when Netflix actually encouraged us to share our streaming password? Well, get ready for the hammer to drop. Netflix is cracking down on password sharing— and we have a hunch it’s going to impact more than just streaming. How many people will Netflix’s changing password [...]