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In order to drive results, we strive to stay in-the-loop and ahead of trends in our field. And yours. Here, you’ll find our insights on topics ranging from design, digital marketing and so much more. Let’s learn together.
Twitter Blue for Business: A Brand-Builder or Big Bust?
Twitter’s newest service, a subscription-based platform membership called Blue for Business, now gives brands the opportunity to highlight their profile with a blue check. It’s a new way for brands to stand out on the platform, reach a niche audience, and sharpen their competitive edge. Whether Twitter users consider the premium blue checkmark a brand credibility booster, or little more than a gimmick, the reality is that the subscription service is gaining steam. In March alone, 116,000 new users joined the program—and its growth doesn’t seem to be slowing anytime soon. The shiny blue checkmark isn’t the only potential brand-building [...]
In 2023’s Disruptive Market, CMOs Face These 3 Big Trends
CMOs: Are you feeling the pressure to perform? You’re not alone! As the economy becomes less certain and inflation becomes more disruptive, Chief Marketing Officers (CMOs) across the country are scrambling to drive results and create customer value. If you’re feeling the pinch—and the pressure—here’s how you should respond to [...]
The Marketing Budget Mistakes We See (and solve!) Every Day
We can still hear our mother’s voice ringing in our ears, all these years later… Money doesn’t grow on trees, you know! And like always, she was right. Chances are, your business’ marketing budget doesn’t grow on a tree either—and you take every opportunity you can to maximize it. But [...]
3 Time-Hacking Tips for Social Media Marketing
Is it just us, or does time seem to fly by faster than ever?? It feels like there’s never enough hours in the day to be a parent, a business owner, a marketer, a social media manager, and every other role we fill. That’s why we love time hacks. If [...]
Nothing but Nurture: 3 Digital Marketing Strategies for Leads and Sales
We may not be stock market pros or financial advisors, but we can give you a little investment advice that will help your business succeed in this new year! (Okay, it’s not exactly financial investment advice, but it’s just as valuable!) One of the best digital marketing strategies you can [...]
In 2023, Say Hello to Bright and Bold Graphic Design
If you read our last article about the importance of visuals—When It Comes To Marketing, How Important is Design?—you already know design plays a pivotal role in the success of your marketing campaigns. Here’s a quick recap of the impact eye-catching visuals have on your content: Businesses with well-designed content [...]
5 Major Digital Marketing Trends We’re Watching for 2023
At MediaSpark, our digital marketing experts never stop learning. We’re constantly tracking trends, watching developments, leveraging new tech and tools, and working to stay on the cutting-edge of marketing. Digital marketing is endlessly evolutionary— and that’s why we love it! Because we know you probably don’t spend hours on end [...]
Make This Social Media Marketing Report to End the Year Strong
At MediaSpark, we love winter. And not just because of the beauty of fresh snow, the warmth of a good cup of hot chocolate, or the joy that comes with having a house full of family and friends. Yes, there’s one thing we might love even more than holiday cheer….. [...]
3 Post-Sale Strategies That Leave a Positive Impression
It goes without saying, repeat customers are incredibly valuable for your business. They’re the loyal buyers, the heartfelt recommenders, the 5-star reviewers, and the backbone of small businesses in Omaha and across the country. In fact, just 15% of customers will buy again from the same business. But that small [...]