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In order to drive results, we strive to stay in-the-loop and ahead of trends in our field. And yours. Here, you’ll find our insights on topics ranging from design, digital marketing and so much more. Let’s learn together.
These 4 Trends Prove SEO Can Still Drive Cost-Efficient (and Compounding!) Results
If you’re looking for overnight growth or instant results…. search engine optimization (SEO) isn’t it. But that doesn’t make this slow-burn strategy any less valuable. SEO is one of the most potent slow-burn strategies you can invest in because it generates organic, cost-effective results by putting your brand right in front of web visitors who are actively searching for it. Just how important is SEO in today’s digital-first world? The first organic result that shows up in a Google search gets a full 5% of clicks. That means over one in four clicks go to this critical top-of-page-one spot, [...]
When It Comes To Marketing, How Important is Design?
If successful marketing is all about the words you use, the platforms you’re on, and the data you harness to make stronger, smarter decisions, you may be wondering…. Does design really matter? After all, you’ve probably had your company’s logo and color scheme for years. Add a few product pictures, [...]
5 Video Production Tips to Make an Incredible Marketing Video
Here at MediaSpark, we know a thing or two about high-quality, brand-building video production for businesses here in Omaha. And over the past several years, we’ve helped dozens of clients in a variety of industries upgrade their video production and become household names. Today, we’re spilling a few of our [...]
Business-Boosting Digital Marketing Strategies Inclusions
If your business isn’t investing in digital marketing (or you’re using the wrong strategies!), you’re leaving serious cash on the table. You already know we’re living in a completely digital world. Over 6.6 billion people now own a smartphone, and a full 85% of U.S. consumers go online every day. [...]
Cringe-Worthy Social Media Mistakes We See Businesses Make
Nothing can boost your business—or tank your brand reputation—quite like social media. The right post, video, or hashtag can make your brand go viral in a matter of days. But a poorly-timed tweet, misunderstood joke, or insensitive post can put a bad taste in your customers’ mouths they won’t soon [...]
Why THIS is Our Favorite Google Search Console Metric
Google Search Console. So much power packed into such a simple (free!) tool. Search Console is a data-tracking tool that allows website owners and administrators to monitor, analyze, and troubleshoot their site based on its search performance and traffic. This tool is especially useful for businesses using a search engine [...]
Every Omaha Business Should Try These Video Marketing Strategies!
As a video marketing agency in Omaha, we spend a lot of time (like, a looooot of time!) watching the latest video content trends and strategies. We scroll TikTok, thumb through Instagram Reels, watch Facebook videos, and dig into the data every chance we get. Why? Because video content is [...]
4 Reasons MediaSpark is the Right Agency for You
Some marketing and advertising agencies leave you feeling like little more than an account number. Some agencies hand you a one-size-fits-all plan that doesn’t take into account your specific audience, brand voice, and differentiators. Some agencies spend all their time chasing down clients— and none of their time tending to [...]
Spice Up Your Marketing With These Digital Marketing Trends
In the digital marketing world, trends change at the speed of tech. Data-gathering and cookie policies shift by the quarter. Social media audiences evolve by the year. And there’s always a new search engine optimization strategy ready to increase your site traffic. Because we’re in the business of saving you [...]