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In order to drive results, we strive to stay in-the-loop and ahead of trends in our field. And yours. Here, you’ll find our insights on topics ranging from design, digital marketing and so much more. Let’s learn together.
● How to Enhance Your Business’ Authenticity with User-Generated Content
These days, authenticity is the name of the digital marketing game. And the best way to appear authentic? Let your real customers do the talking. At least, that’s the key takeaway from the recent State of Social Media & User-Generated Content report by the community marketing platform TINT. According to TINT’s research and survey of over 700 consumers and marketers, customers are increasingly aware of promotional content—and 75% of them claim they know when they’re being advertised to. That awareness, and search for a trustworthy brand message, has ushered in the rise of authentic, customer-led, and often candiduser-generated content (UGC). [...]
3 Clever Holiday Advertising Strategies for Omaha Businesses
At MediaSpark, we love two things: Helping Omaha businesses develop amazing advertising campaigns, and the holiday season! That’s why we put together this quick overview of three high-impact advertising strategies your local business can use this holiday season to generate new revenue, find new customers, and grow! If you’re looking [...]
When It Comes To Marketing, How Important is Design?
If successful marketing is all about the words you use, the platforms you’re on, and the data you harness to make stronger, smarter decisions, you may be wondering…. Does design really matter? After all, you’ve probably had your company’s logo and color scheme for years. Add a few product pictures, [...]
5 Video Production Tips to Make an Incredible Marketing Video
Here at MediaSpark, we know a thing or two about high-quality, brand-building video production for businesses here in Omaha. And over the past several years, we’ve helped dozens of clients in a variety of industries upgrade their video production and become household names. Today, we’re spilling a few of our [...]
Business-Boosting Digital Marketing Strategies Inclusions
If your business isn’t investing in digital marketing (or you’re using the wrong strategies!), you’re leaving serious cash on the table. You already know we’re living in a completely digital world. Over 6.6 billion people now own a smartphone, and a full 85% of U.S. consumers go online every day. [...]
Cringe-Worthy Social Media Mistakes We See Businesses Make
Nothing can boost your business—or tank your brand reputation—quite like social media. The right post, video, or hashtag can make your brand go viral in a matter of days. But a poorly-timed tweet, misunderstood joke, or insensitive post can put a bad taste in your customers’ mouths they won’t soon [...]
Why THIS is Our Favorite Google Search Console Metric
Google Search Console. So much power packed into such a simple (free!) tool. Search Console is a data-tracking tool that allows website owners and administrators to monitor, analyze, and troubleshoot their site based on its search performance and traffic. This tool is especially useful for businesses using a search engine [...]
Every Omaha Business Should Try These Video Marketing Strategies!
As a video marketing agency in Omaha, we spend a lot of time (like, a looooot of time!) watching the latest video content trends and strategies. We scroll TikTok, thumb through Instagram Reels, watch Facebook videos, and dig into the data every chance we get. Why? Because video content is [...]
4 Reasons MediaSpark is the Right Agency for You
Some marketing and advertising agencies leave you feeling like little more than an account number. Some agencies hand you a one-size-fits-all plan that doesn’t take into account your specific audience, brand voice, and differentiators. Some agencies spend all their time chasing down clients— and none of their time tending to [...]