If your business isn’t investing in digital marketing (or you’re using the wrong strategies!), you’re leaving serious cash on the table.
You already know we’re living in a completely digital world. Over 6.6 billion people now own a smartphone, and a full 85% of U.S. consumers go online every day. Millions of people scroll social media for an hour or more a day, and millions more use online search engines to shop, search, and learn.
That’s why digital marketing done correctly is like a jet engine for your business. When you show up in the right place at the right time, online and in-person, your brand is top-of-mind when your customers need you most.
What is digital marketing?
Digital marketing refers to anything that exists in the way-too-worldwide-web and is designed to drive consumers to a certain product or service. You may also hear it referred to as online marketing.
Digital marketing can take on a number of different forms, like social media, email, websites, online advertisements, blog posts, and video. It’s been around since the ‘90s, but really picked up steam in the past decade as the internet became more accessible. A decade ago, digital marketing was fairly simple. But as the number of digital marketing channels has grown, so has this strategy’s complexity.
What goes into a great digital marketing strategy?
Let’s get one thing straight: There’s no perfect, fool-proof digital marketing strategy. We wish there were some kind of magic formula that could turn your amazing business into a household name with the simple flick of social, video, and Google ad wands! But the strategies are as varied as the businesses themselves.
Though there may not be a one-size-fits-all digital marketing strategy, the most successful strategies we’ve implemented for our clients have a handful of key elements in common, including a highly targeted social media strategy, high-quality content, and smart search engine optimization (SEO).
At MediaSpark, we believe the best digital marketing strategies include these essential elements:
1. An audience-focused social strategy
Instead of posting tons of content across every social media platform, the best digital marketing strategies focus solely on the social platforms your ideal customers use. Your primary goal should be to create content that speaks directly to your audience, right where they’re at, when they’re there.
This tactic takes some research, data-tracking, and real-time testing. But when you nail your social media presence (wherever that may be!) you build the kind of brand awareness that truly pays dividends.
2. Essential Element #2: High-quality content
Effective digital strategies are built on thoughtful, intentional, well-researched content. Whether you’re publishing articles, putting out a podcast, writing newsletters, or making videos, make sure every piece you post is something to be proud of.
High-quality doesn’t just refer to your content production standards. It also means creating pieces that offer tangible value to your potential customers— beyond asking for the sale. How-to guides, checklists, best practices, and freebies like these leave a positive impression— and lead to greater brand loyalty.
3. Essential Element #3: Smart SEO
What good is the best content in the world, directed right at your target audience, if it’s undiscoverable? That’s where smart SEO comes in! And you don’t have to overhaul your entire website to benefit from the power of keywords. Adding a few data-backed keywords to your YouTube videos, LinkedIn articles, blog posts, and product listings is a great way to get your business noticed.
Digital marketing can feel overwhelming. But at MediaSpark, we make it simple, effective, and profitable
By leveraging the latest digital marketing strategies, backed by targeted data, MediaSpark helps businesses find more of their dream customers, smooth out the customer journey, and make more sales. To partner with our team, Let’s Chat!