Here at MediaSpark, we know a thing or two about high-quality, brand-building video production for businesses here in Omaha. And over the past several years, we’ve helped dozens of clients in a variety of industries upgrade their video production and become household names.
Today, we’re spilling a few of our best video production secrets for creating the kind of marketing videos that stand out, stop the scroll, and get noticed! So before you pick up the camera, check out these five tips.
Video production tip #1: Nail your intro
By some estimates, you’ve got just 10 seconds to grab your viewers’ attention before they click away from your video. But if you’re posting the video on oh-so-scrollable social media, that number is significantly lower!
Skip the introductions and jump straight into your hook. If you’re creating an informative video, tell your viewer why this video is worth watching and what they can expect to get from it, then introduce yourself. If your video is for branding or marketing, let your eye-catching visuals and music instantly hook the watcher before you dive into the content.
Video production tip #2: Take time to plan your story
The best way to keep viewers engaged is to tell a relatable story. Rather than focusing on the features of your product or your sales pitch, appeal to your watchers’ emotions. Show them who you are, and how you address their needs and desires.
Video production tip #3: Keep it short and sweet
If you’re creating a branding or marketing video, keep it under two minutes. Facebook even suggests businesses keep their videos around 15 seconds for maximum impact, delivering their key point in the first three seconds!
Instructional and educational videos can be longer and still get great engagement. Videos that are 3-6 minutes long tend to perform the best.
Video production tip #4: Give it an awesome title
If a picture is worth a thousand words, your video’s title is worth 10,000! While a great title is less impactful on social media, if you’re posting this video to YouTube, Vimeo, or on your site, your title is essential.
The best titles include your top keyword and a compelling reason to watch. Words like best, ultimate, boost, mistakes, and new tend to perform particularly well in video titles.
Video production tip #5: Don’t forget mobile!
Did you know over 60% of people watch videos on their mobile phone? Social media platforms are full of videos, and millions of people browse YouTube every single day.
To optimize your video production for mobile devices, add text so viewers can choose to watch without audio and use video dimensions that fit the average smartphone screen. Using bigger text, images, and visuals helps your video stand out on the small screen.
Ready for business-boosting video content from MediaSpark?
Expand your brand awareness and attract more of your dream customers with high-quality video production from MediaSpark in Omaha. Together, we can make something amazing! Let’s chat.