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In order to drive results, we strive to stay in-the-loop and ahead of trends in our field. And yours. Here, you’ll find our insights on topics ranging from design, digital marketing and so much more. Let’s learn together.
Will You ‘Press Play’ on the Top Digital Marketing Strategy of 2023?
Over the past few years, video content has shifted from a “nice-to-have” strategy support tool, to an essential element in every robust digital marketing plan. It’s one of the fastest-growing forms of content—and it’s dominating nearly every social media platform on the internet. Just how popular is a video-backed digital marketing strategy? TINT, a community marketing platform, surveyed nearly 500 marketers to find out. According to that report, 79% of marketers are investing more in video content in 2023, and 66% believe brands that leverage video and audio are better able to stand out. Talk about an attention-grabbing strategy! For [...]
What Pinterest’s Top 2023 Predictions Mean for Your Marketing
Want to really make a marketing splash (and serious cash!) in 2023? Don’t just focus on what’s happening today. Think about what your customers will be searching, scrolling, and shopping tomorrow. Every year, Pinterest releases a data-packed report that outlines the biggest pin search trends of the past year. (Just [...]
How you can capitalize on this password crackdown.
Remember the good ol’ days when Netflix actually encouraged us to share our streaming password? Well, get ready for the hammer to drop. Netflix is cracking down on password sharing— and we have a hunch it’s going to impact more than just streaming. How many people will Netflix’s changing password [...]
Want serious ROI? Pull these ad strategy levers.
What makes a social media ad truly stand out from the crowd? What digital advertising strategies drive the strongest ROI? What kind of ads stick in your audiences’ minds, long after they’ve scrolled past? That’s exactly what Meta (with help from Analytic Partners) set out to discover. Grab your social [...]
Get the “Reel” story on your Instagram campaign’s performance
By now you know, Instagram Reels are some of the most engaged with (and engaging!) content on social media. Over 20% of Instagram users’ time is spent scrolling Reels, and nearly half of all profiles watch a Reel at least weekly! And Reels aren’t just watchable, they’re sharable. In fact, [...]
How Instagram’s New Feature Makes Consistent Content a Breeze!
Marketers, rejoice! Content creators, celebrate! Instagram’s latest handy feature is making quality content and consistent posting easier than ever—and we can’t wait to leverage it. Recently, Instagram announced a new feature that allows users to schedule image posts, carousels, and Reels up to 75 days in advance, directly from the [...]
In 2023, search is out and social is in!
What does a precarious economy and decreasing consumer spending mean for the future of social media marketing? It’s more important than ever! In fact, in 2022, companies spent an estimated $67.4 billion on social media advertising. That shattered the previous record of $58.6 billion in 2021. And at this rate, [...]
In 2023’s Disruptive Market, CMOs Face These 3 Big Trends
CMOs: Are you feeling the pressure to perform? You’re not alone! As the economy becomes less certain and inflation becomes more disruptive, Chief Marketing Officers (CMOs) across the country are scrambling to drive results and create customer value. If you’re feeling the pinch—and the pressure—here’s how you should respond to [...]
The Marketing Budget Mistakes We See (and solve!) Every Day
We can still hear our mother’s voice ringing in our ears, all these years later… Money doesn’t grow on trees, you know! And like always, she was right. Chances are, your business’ marketing budget doesn’t grow on a tree either—and you take every opportunity you can to maximize it. But [...]