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In order to drive results, we strive to stay in-the-loop and ahead of trends in our field. And yours. Here, you’ll find our insights on topics ranging from design, digital marketing and so much more. Let’s learn together.
The Ad Space Race: Find Your Audience—and Your Footing
How to rocket your business out of this world and navigate the ever-expanding digital ad space. The digital advertising universe just got a little bigger. Brands can now be searched for on Instagram and TikTok, and more ad spaces have opened up on ultra-popular commerce sites, ticketing platforms, and delivery apps. Smart TVs, Firestick, and Roku are allowing ads, and even Audible is testing ads as an option for consumers to listen to content for free. All this new ad territory is exciting, but it presents some challenges. Ad Frequency Interference More ads means more returns, but it [...]
Tapping Into Gen Z’s Trillion-Dollar Spending Power
If your brand is not yet targeting Generation Z, maybe it’s time you should be! Gen Z—individuals between 11 and 26 years old—now have an estimated $4.4 trillion in global spending power. For perspective, that’s more than the GDP of the entire United Kingdom! Unlike Millennials who experienced the rise [...]
What Pinterest’s Top 2023 Predictions Mean for Your Marketing
Want to really make a marketing splash (and serious cash!) in 2023? Don’t just focus on what’s happening today. Think about what your customers will be searching, scrolling, and shopping tomorrow. Every year, Pinterest releases a data-packed report that outlines the biggest pin search trends of the past year. (Just [...]
How you can capitalize on this password crackdown.
Remember the good ol’ days when Netflix actually encouraged us to share our streaming password? Well, get ready for the hammer to drop. Netflix is cracking down on password sharing— and we have a hunch it’s going to impact more than just streaming. How many people will Netflix’s changing password [...]
Want serious ROI? Pull these ad strategy levers.
What makes a social media ad truly stand out from the crowd? What digital advertising strategies drive the strongest ROI? What kind of ads stick in your audiences’ minds, long after they’ve scrolled past? That’s exactly what Meta (with help from Analytic Partners) set out to discover. Grab your social [...]
Get the “Reel” story on your Instagram campaign’s performance
By now you know, Instagram Reels are some of the most engaged with (and engaging!) content on social media. Over 20% of Instagram users’ time is spent scrolling Reels, and nearly half of all profiles watch a Reel at least weekly! And Reels aren’t just watchable, they’re sharable. In fact, [...]
How Instagram’s New Feature Makes Consistent Content a Breeze!
Marketers, rejoice! Content creators, celebrate! Instagram’s latest handy feature is making quality content and consistent posting easier than ever—and we can’t wait to leverage it. Recently, Instagram announced a new feature that allows users to schedule image posts, carousels, and Reels up to 75 days in advance, directly from the [...]
In 2023, search is out and social is in!
What does a precarious economy and decreasing consumer spending mean for the future of social media marketing? It’s more important than ever! In fact, in 2022, companies spent an estimated $67.4 billion on social media advertising. That shattered the previous record of $58.6 billion in 2021. And at this rate, [...]
In 2023’s Disruptive Market, CMOs Face These 3 Big Trends
CMOs: Are you feeling the pressure to perform? You’re not alone! As the economy becomes less certain and inflation becomes more disruptive, Chief Marketing Officers (CMOs) across the country are scrambling to drive results and create customer value. If you’re feeling the pinch—and the pressure—here’s how you should respond to [...]