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Super Bowl advertising – why bother with an expensive, broad awareness push without including more targeted supporting tactics? Super Bowl 53 has come and gone. The big brands that we love [...]

If a BIG IDEA falls in an empty forest, does it still make a sound? Three important steps to make sure your ideas are heard (hint: you’ll need to identify your target audience!).   [...]

Social Media Hits the C-Suite Spot If you’re reading this, you’re on LinkedIn. And if you’re an executive, that means you probably have better things to do than update your profile, scroll [...]

Many things can make up a brand, but the essential elements are the ones that build meaningful connections with your audience. That’s all a brand is, after all – a collection of perceptions, [...]

“I’ve never written an online review before, but after my experience with [insert company here], I…” Drum roll. Did they love it or hate it? Are they ranting or raving? More importantly – [...]

Just as digital, mobile and social media technology have changed the way we communicate, video has changed the way we consume information. We use video to learn new skills and recipes, watch news [...]

Prepare yourself, the holiday shopping season is about six months away and reports are already surfacing about the potential growth of e-commerce sales. U.S. holiday e-commerce sales are [...]

“I’m just not sure Google AdWords is worth it,” said a client the other day. “I’ve been doing it for months, and I haven’t seen a great return on investment–or my time.” This isn’t the [...]

For the second year in a row, MediaSpark has earned Omaha Magazine’s “Best of B2B” Award for Best Social Media Consulting. “Last year was a lovely surprise,” said Andrea Brendis, MediaSpark. [...]

“Does billboard advertising work anymore?” I get this question a lot from my clients, especially the ones who are trying to make the most of their marketing dollar (which, as you can expect, is [...]