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Just as digital, mobile and social media technology have changed the way we communicate, video has changed the way we consume information. We use video to learn new skills and recipes, watch news [...]

Prepare yourself, the holiday shopping season is about six months away and reports are already surfacing about the potential growth of e-commerce sales. U.S. holiday e-commerce sales are [...]

“I’m just not sure Google AdWords is worth it,” said a client the other day. “I’ve been doing it for months, and I haven’t seen a great return on investment–or my time.” This isn’t the [...]

For the second year in a row, MediaSpark has earned Omaha Magazine’s “Best of B2B” Award for Best Social Media Consulting. “Last year was a lovely surprise,” said Andrea Brendis, MediaSpark. [...]

“Does billboard advertising work anymore?” I get this question a lot from my clients, especially the ones who are trying to make the most of their marketing dollar (which, as you can expect, is [...]

It’s always exciting when a team grows, and we are over the moon to introduce Ellie Charter as our new Director of Client Services. Charter, who hails from the University of Nebraska (Go [...]

Digital media marketing is growing across every industry, from automotive to financial and from local companies to national brands. Why it’s catching on isn’t a surprise — there are more [...]

When it comes to the big bowl game, there are three kinds of people: ●     Those who root for their favorite top dog or underdog teams. ●     Those who watch the game just for the commercials. [...]

I recently read an article from eMarketer that confirmed what I’ve already seen in the media landscape: digital video is here, and it’s scaling. While we Midwesterners love our traditional media [...]

As media marketing gurus, Andrea and I (and the entire team at MediaSpark) are often asked by clients what the difference is between traditional and digital media advertising. We know our clients [...]