CLIENT
National sushi restaurant chain.
CHALLENGE
Opening franchise in new city with little to no brand recognition in market. New Director of Marketing needed a strong Grand Opening to build momentum to ensure location’s sustainability.
![editsqsr-450×250](https://themediaspark.com/wp-content/uploads/2020/04/editsqsr-450x250-1.jpg)
SOLUTION
Launched lead generation campaign on Facebook prior to the opening. Targeted different aged diners with different messaging.
RESULTS
1,031
leads generated opt-ins to email offers.
2,500
engagements on Facebook.
20k
Facebook video views.