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In order to drive results, we strive to stay in-the-loop and ahead of trends in our field. And yours. Here, you’ll find our insights on topics ranging from design, digital marketing and so much more. Let’s learn together.
● How to Enhance Your Business’ Authenticity with User-Generated Content
These days, authenticity is the name of the digital marketing game. And the best way to appear authentic? Let your real customers do the talking. At least, that’s the key takeaway from the recent State of Social Media & User-Generated Content report by the community marketing platform TINT. According to TINT’s research and survey of over 700 consumers and marketers, customers are increasingly aware of promotional content—and 75% of them claim they know when they’re being advertised to. That awareness, and search for a trustworthy brand message, has ushered in the rise of authentic, customer-led, and often candiduser-generated content (UGC). [...]
3 Time-Hacking Tips for Social Media Marketing
Is it just us, or does time seem to fly by faster than ever?? It feels like there’s never enough hours in the day to be a parent, a business owner, a marketer, a social media manager, and every other role we fill. That’s why we love time hacks. If [...]
Digital Marketing Strategies for Nurturing Leads and Sales
We may not be stock market pros or financial advisors, but we can give you a little investment advice that will help your business succeed in this new year! (Okay, it’s not exactly financial investment advice, but it’s just as valuable!) One of the best digital marketing strategies you can [...]
In 2023, Say Hello to Bright and Bold Graphic Design
If you read our last article about the importance of visuals—When It Comes To Marketing, How Important is Design?—you already know design plays a pivotal role in the success of your marketing campaigns. Here’s a quick recap of the impact eye-catching visuals have on your content: Businesses with well-designed content [...]
5 Major Digital Marketing Trends We’re Watching for 2023
At MediaSpark, our digital marketing experts never stop learning. We’re constantly tracking trends, watching developments, leveraging new tech and tools, and working to stay on the cutting-edge of marketing. Digital marketing is endlessly evolutionary— and that’s why we love it! Because we know you probably don’t spend hours on end [...]
Make This Social Media Marketing Report to End the Year Strong
At MediaSpark, we love winter. And not just because of the beauty of fresh snow, the warmth of a good cup of hot chocolate, or the joy that comes with having a house full of family and friends. Yes, there’s one thing we might love even more than holiday cheer….. [...]
3 Post-Sale Strategies That Leave a Positive Impression
It goes without saying, repeat customers are incredibly valuable for your business. They’re the loyal buyers, the heartfelt recommenders, the 5-star reviewers, and the backbone of small businesses in Omaha and across the country. In fact, just 15% of customers will buy again from the same business. But that small [...]
Who’s the Star of Your Marketing? You, or Your Customers?
Successful marketing is all about storytelling. Every piece of your marketing, from your logo and tagline to your paid ads and customer emails works together to create the story of your business. And what does every compelling story need at its center? A star character! And when it comes to [...]
3 Clever Holiday Advertising Strategies for Omaha Businesses
At MediaSpark, we love two things: Helping Omaha businesses develop amazing advertising campaigns, and the holiday season! That’s why we put together this quick overview of three high-impact advertising strategies your local business can use this holiday season to generate new revenue, find new customers, and grow! If you’re looking [...]