BLOG
In order to drive results, we strive to stay in-the-loop and ahead of trends in our field. And yours. Here, you’ll find our insights on topics ranging from design, digital marketing and so much more. Let’s learn together.
Will You ‘Press Play’ on the Top Digital Marketing Strategy of 2023?
Over the past few years, video content has shifted from a “nice-to-have” strategy support tool, to an essential element in every robust digital marketing plan. It’s one of the fastest-growing forms of content—and it’s dominating nearly every social media platform on the internet. Just how popular is a video-backed digital marketing strategy? TINT, a community marketing platform, surveyed nearly 500 marketers to find out. According to that report, 79% of marketers are investing more in video content in 2023, and 66% believe brands that leverage video and audio are better able to stand out. Talk about an attention-grabbing strategy! For [...]
The Marketing Budget Mistakes We See (and solve!) Every Day
We can still hear our mother’s voice ringing in our ears, all these years later… Money doesn’t grow on trees, you know! And like always, she was right. Chances are, your business’ marketing budget doesn’t grow on a tree either—and you take every opportunity you can to maximize it. But [...]
3 Time-Hacking Tips for Social Media Marketing
Is it just us, or does time seem to fly by faster than ever?? It feels like there’s never enough hours in the day to be a parent, a business owner, a marketer, a social media manager, and every other role we fill. That’s why we love time hacks. If [...]
Digital Marketing Strategies for Nurturing Leads and Sales
We may not be stock market pros or financial advisors, but we can give you a little investment advice that will help your business succeed in this new year! (Okay, it’s not exactly financial investment advice, but it’s just as valuable!) One of the best digital marketing strategies you can [...]
In 2023, Say Hello to Bright and Bold Graphic Design
If you read our last article about the importance of visuals—When It Comes To Marketing, How Important is Design?—you already know design plays a pivotal role in the success of your marketing campaigns. Here’s a quick recap of the impact eye-catching visuals have on your content: Businesses with well-designed content [...]
5 Major Digital Marketing Trends We’re Watching for 2023
At MediaSpark, our digital marketing experts never stop learning. We’re constantly tracking trends, watching developments, leveraging new tech and tools, and working to stay on the cutting-edge of marketing. Digital marketing is endlessly evolutionary— and that’s why we love it! Because we know you probably don’t spend hours on end [...]
Make This Social Media Marketing Report to End the Year Strong
At MediaSpark, we love winter. And not just because of the beauty of fresh snow, the warmth of a good cup of hot chocolate, or the joy that comes with having a house full of family and friends. Yes, there’s one thing we might love even more than holiday cheer….. [...]
3 Post-Sale Strategies That Leave a Positive Impression
It goes without saying, repeat customers are incredibly valuable for your business. They’re the loyal buyers, the heartfelt recommenders, the 5-star reviewers, and the backbone of small businesses in Omaha and across the country. In fact, just 15% of customers will buy again from the same business. But that small [...]
Who’s the Star of Your Marketing? You, or Your Customers?
Successful marketing is all about storytelling. Every piece of your marketing, from your logo and tagline to your paid ads and customer emails works together to create the story of your business. And what does every compelling story need at its center? A star character! And when it comes to [...]