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In order to drive results, we strive to stay in-the-loop and ahead of trends in our field. And yours. Here, you’ll find our insights on topics ranging from design, digital marketing and so much more. Let’s learn together.
How Image Recognition is Changing Ecommerce
Last year, Walmart released a new AI-powered visual search technology designed to make your holiday shopping experience just a little easier. The technology, offered through the website TrendGetter, allows shoppers to upload a picture from social media, a video, another store, or even from their own camera roll, straight to the search site. And with the click of a button, TrendGetter can find that item, or one similar, available on Walmart.com—and often, for a lower price. The idea behind this application of image recognition technology is that customers are more likely to make a purchase if it’s easier to find [...]
Tips on Facebook Targeting
If you’re spending money on Facebook Ads, you will want to make sure you’re doing it correctly. A great place to start is to nail down your targeting. Begin by asking yourself three questions. Who are my ideal clients following on Facebook? Think about what brands, companies, businesses, topics, etc. [...]
Brand Awareness for Increased Success
Brand Awareness Establish a strong brand awareness with your target audience. Brand awareness can help build a bond with your audience and help them become repeat customers. Once customers are aware of your brand, you’ll need to ensure every experience is positive. This will allow you to build trust. Eventually, [...]
Grow Your Brand on LinkedIn
Many growing brands try to increase followers on Instagram, Facebook and the like, but don’t forget about LinkedIn. Yes, it’s a professional network, but it is still a social media platform. Grow Your Network LinkedIn’s search feature is a great way to find professionals you would like to connect with. [...]
White Claw is doing it right.
Yes, we’re talking about the hard seltzer. White Claw, from the makers of Mike’s Hard Lemonade. The drink of Summer 2019. Ya heard of ‘em? Now, why in the world are we writing an oddly specific piece about White Claw? Because, their marketing is on point. Read on to learn [...]
Team Up with Other Brands to Build a Stronger Audience
If your brand is trying to reach more of the same type of audience members or grow into a new market, consider partnering with other brands. Identify your goals and partner with brands who would fit well within those goals. Strategic partnerships can strengthen and grow your brand’s reach at [...]
Image File Types and When You Should Use Them
Let’s start at the top with raster and vector image files. Raster files can be a JPEG, GIF or PNG. These images are most compatible with the web. They load fairly quickly and are smaller in size. Unfortunately, when a raster image gets resized often, it can become pixelated, resulting [...]
A Guide on Affordable Video Production
Social media is about consuming content fast. If you can’t capture your audience’s attention in the first few seconds, they’ve already scrolled past your post. Start creating great video content now! What do you want to say? Identify your target audience and learn how to speak to them directly. Keep [...]
6 Seconds to Capture Everyone’s Attention
Six seconds may seem like a short time, but on social media, it can feel like a lifetime. How is it that someone can sit on a couch and binge-watch a show on Netflix for six hours, but that same person isn’t able to sit through a video clip on [...]