Many growing brands try to increase followers on Instagram, Facebook and the like, but don’t forget about LinkedIn. Yes, it’s a professional network, but it is still a social media platform.

Grow Your Network

LinkedIn’s search feature is a great way to find professionals you would like to connect with. It allows you to search by location, job title, company and industry. Make sure you show up in searches by optimizing your profile. Consider editing your ‘Headline’ section by adding keywords that are relevant to your industry. As for location, set it to the closest metropolitan market near you and your city.

Contribute Content

Stay active on the platform; contribute to discussions, post your own original content, and join groups. This can lead to profile views, connection requests, and eventually to new business opportunities.

Know the difference between articles and posts. Articles are for long-form content that can be great for topics that are relevant to your industry or city. Posts are for short status updates. Perhaps you could share a link to an article you found to be insightful in a post alongside your thoughts. Video is growing in popularity and can be incorporated into your posts as a way to share relevant content.

Take the first step to growing your brand and connect with MediaSpark!