If you’re spending money on Facebook Ads, you will want to make sure you’re doing it correctly. A great place to start is to nail down your targeting. Begin by asking yourself three questions.
Who are my ideal clients following on Facebook? Think about what brands, companies, businesses, topics, etc. that your ideal clients are already following on Facebook. You can design and target ads to be seen by people who follow your competition and reach audiences that have not yet found your page.
What are they interested in? Familiarize yourself with brands they like. For instance, do they like Whole Foods and enjoy a healthier lifestyle? Perhaps they like brands that lean more towards a luxurious lifestyle. Or perhaps they favor more utilitarian options. Get to know your audience and learn to predict their actions.
Where do these ideal clients frequent? What physical locations does your ideal client frequent? Are they often found at golf courses, music venues, or perhaps Target? Yes, you can target people in specific countries, states, cities, etc., but when you can pinpoint more specific locations, you can become a bit more strategic.
Now, all you have to do is start testing. Keep track of what works and what doesn’t. If you can master your Facebook targeting strategy, you’ll be able to get your brand in front of your ideal audience, resulting in higher conversions.
Facebook ads are very effective and when done right, can work extremely well for your business. Need more guidance? We’re experts! MediaSpark partners with businesses, agencies, and non-profits to ensure your campaign thrives in and across all media. Let’s connect.