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In order to drive results, we strive to stay in-the-loop and ahead of trends in our field. And yours. Here, you’ll find our insights on topics ranging from design, digital marketing and so much more. Let’s learn together.
Zero-, First- and Third-Party Data: Where to Source Your Next High-Growth Strategy
When it comes to advertising, your next strategy is only as good as the data you base it on. And the more high-quality data sources you weave together, the stronger your strategy becomes. Because cost-effective advertising—the kind of campaigns that connect and convert—requires more than a catchy tagline and creative visuals. It takes knowing your audience inside and out, so you’re top-of-mind at just the right time. The best campaigns with the highest potential ROI are the ones that resonate with your audience and show up where (and when!) they shop. These game-changing strategies are built on three types of [...]
Getting the Most Out of Your Google Business Profile
Is your Google Business Profile (a.k.a. Google My Business) working as hard as you do? If you haven’t optimized your listing, it might not be! In fact, a whopping 56% of local businesses haven’t claimed their business profile. That’s free traffic (and potential sales) just left on the table. Read [...]
5 Mistakes to Avoid When Picking a Local Ad Agency
If you’re looking for an ad agency in Omaha, you’re probably overwhelmed by all the options! There are SEO ad agencies, digital marketing agencies, video production agencies, full service agencies, and that’s just on the first page of search results. You probably have a list of things you’re looking for [...]
Beyond Data: So You’ve Got Great Data… Now What?
Are you ready to tackle a daunting question: You’ve gathered all this great, insightful data, but what do you do with it? Here are five ways you can put that brand-building, sales-driving, business-catapulting data to work: Organize your numbers. All the data in the world is useless if you can’t [...]
Why Your Omaha Business Needs Video Marketing
As a video marketing agency headquartered in the great city of Omaha, we know a thing or two about what it takes to stand out around here. You may be thinking I’m a local business, the bread and butter of local advertising is billboards, radio ads, half-pages in the newspaper! [...]
Q: How to reach interested customers? A: Pay-Per-Click
Pay-per-click advertising services drive strong sales results by keeping your brand in front of your most interested customers. It’s an amazingly effective way to target people who are just about ready to make a purchase decision. While other forms of advertising, like unpaid social media posts or radio ads, get [...]
Boost Social Media Marketing | Optimize These Ad Elements
We get it, social media marketing can be overwhelming. But if you break down your advertising strategy into a handful of easily optimizable elements, it becomes yet another powerful business-building tool in your marketing arsenal. As a growing advertising agency in Omaha, we’ve helped our clients drive brand awareness and [...]
Beyond Data: Capitalizing on First-Rate Follow Ups
A consistent follow-up strategy is critical to the success of any business, no matter the size, industry, or clientele. But when you’re in the middle of peak season, a product launch, or just dealing with staffing shortages, follow-ups tend to be the first habit that flies out the window. Goodbye [...]
MediaSpark Gives
Every year, we have the opportunity to partner with some of the best nonprofit organizations across Nebraska. These groups are making a real, tangible difference in our local community. To join them and help expand their reach even further is something we cherish. To support the efforts of local nonprofits, [...]