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In order to drive results, we strive to stay in-the-loop and ahead of trends in our field. And yours. Here, you’ll find our insights on topics ranging from design, digital marketing and so much more. Let’s learn together.
Zero-, First- and Third-Party Data: Where to Source Your Next High-Growth Strategy
When it comes to advertising, your next strategy is only as good as the data you base it on. And the more high-quality data sources you weave together, the stronger your strategy becomes. Because cost-effective advertising—the kind of campaigns that connect and convert—requires more than a catchy tagline and creative visuals. It takes knowing your audience inside and out, so you’re top-of-mind at just the right time. The best campaigns with the highest potential ROI are the ones that resonate with your audience and show up where (and when!) they shop. These game-changing strategies are built on three types of [...]
Want Above-the-Fold Content That Converts? Follow These Tips
When someone clicks on your website, the very first thing they see is the top section of your homepage. That’s called your “above-the-fold” content. Above-the-fold is a charming little antique phrase that dates back to the daily newspaper days. Back then, publishers would put their very best, most sensational headlines, [...]
Regionally-Focused Marketing is a Business Cheat Code
The truth is— our attention span is shorter than ever. That’s why relevance rules when it comes to marketing. The more timely, applicable, interesting, and targeted your marketing, the bigger splash you’ll make. Regionally-focused marketing takes relevance to a whole new level by getting your message in front of the [...]
3 Hashtag Strategies Every Business Needs to Know (and try!)
Do you ever wish you could get your best pieces of star content in front of an interested, highly-targeted audience, for free?? Then hashtags are about to become your best friend and ultimate secret marketing weapon! But wait, what’s a hashtag? Hashtags 101: The # symbol, followed by a relevant [...]
3 Ways to Get Really Great Customer Testimonials
Strong testimonials can really boost your business. They’re the social proof you need to show your potential customers that you’ve got a beneficial product or service that’s perfect for them. But chances are, your average customer is no expert copywriter. So how can you gather authentic, honest testimonials that help [...]
How Omaha Businesses Should Be Using Social Media
If your local business doesn’t have a strategic, data-backed, forward-thinking social media plan in place, you’re leaving valuable sales and crucial customer information on the table! But knowing and executing are two different stories, and many Omaha businesses struggle to get the most out of their social accounts. They may [...]
Why Successful Businesses Won’t Skimp on Video Production
There are a lot of creative ways businesses can cut costs and save some cash. But take it from us, skimping out on your video production agency is one corner you don’t want to cut! When it comes to video production, you really do get what you pay for Video [...]
6 Social Media Marketing Pitfalls – and How to Avoid Them!
Social media marketing can supercharge your business. It can get your incredible brand in front of the right people at the right time, driving huge sales, tons of web traffic, and strong brand awareness. Or, it can totally flop. Over the past several years, our social media marketing gurus here [...]
Getting the Most Out of Your Google Business Profile
Is your Google Business Profile (a.k.a. Google My Business) working as hard as you do? If you haven’t optimized your listing, it might not be! In fact, a whopping 56% of local businesses haven’t claimed their business profile. That’s free traffic (and potential sales) just left on the table. Read [...]