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In order to drive results, we strive to stay in-the-loop and ahead of trends in our field. And yours. Here, you’ll find our insights on topics ranging from design, digital marketing and so much more. Let’s learn together.
Better Data. Bigger Opportunities.
Ready or not, on July 1, 2023, Google is officially changing the way we track website data. Google’s legacy data tracking tool, Universal Analytics, is on its way out the door. And Google Analytics 4 (GA4) is positioned to become the data tracker of the future. What makes GA4 so different? How can your small business make the most of the advanced data GA4 provides? And why the big switch to begin with? As a devoted team of data gurus and enthusiastic analysts who could talk numbers and data points all day—we’re so glad you asked 🙂 So let’s jump [...]
Learn more about TikTok and what it could do for you!
TikTok could be the next big thing. But, do you know what it is? Let us be your guide into the world of TikTok. TikTok is an app where users can upload and share short, entertaining videos. The app allows users to edit, add filters, and overlay music onto their [...]
Are you catching online shoppers at the point of purchase?
Another year. Another Amazon Prime Day(s). And with it comes the realization. Not only has the retail space forever been changed, but the entire buying cycle and perceived demand through limited time offer price breaks is changing. Black Friday is great. Why not replicate it, through a “Christmas in July” [...]
5 Tips to Stay Curious
And why it's important to your business! Curiosity. The dictionary definition is “the desire to learn or know about anything; inquisitiveness.” So how does this translate to your business? It’s important for your business to ride the momentum of constantly moving technological changes. By letting curiosity guide you, you have [...]
Mid-Year Marketing Check-Up
The Longest Winter Ever is finally behind us. The kids are out of school, there’s a lull in our favorite TV shows, and the days are longer and brighter. It’s the perfect time to think about how you want the second half of the year to look like. Take a look [...]
Made You Look
Why social videos should be a staple in your media strategy When you’re looking at your marketing and media plans, you might not have considered video. Traditionally, video has been reserved for TV, requires tons of planning, lots of production, and a big budget. But social media has changed that. [...]
Call Me Anytime.
How to get your phone ringing with qualified leads. Your brand has great engagement on social media. Your website has pretty decent traffic. Based on the data, people really seem to be picking up what you’re putting down. But maybe all the clicks, likes and shares aren’t moving the needle [...]
Think Digital First: How to Shine Online.
Print is not dead! There is a time and a reason to invest in traditional media such as billboards and print advertisements. However, the marketing capabilities and flexibility of digital media are so dynamic that it makes sense to think digital first. Know your audience. What other brands are they [...]
Be Bold. Especially on Social Media.
How to stand out on social media. Social networks are a great place to engage directly with your customers. No matter the platform, and no matter what industry you’re in, social media is extremely powerful and versatile. You've got the ability to target your niche audience. You can make advertising [...]