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In order to drive results, we strive to stay in-the-loop and ahead of trends in our field. And yours. Here, you’ll find our insights on topics ranging from design, digital marketing and so much more. Let’s learn together.
Introducing Google’s Game-Changing Generative AI Ads
right! Ever since ChatGPT brought AI into our daily lives, it seems every tech company is finding their own creative ways to harness the endless potential of AI. One exciting development we’re watching in this evolving space is Google’s newest application of AI-powered technology: Generative search ads. Generative, meaning the tool can create new content based on the content it was exposed to. Incredible, right? Let’s dig in… What are generative ads—and what makes them effective? Generative ads change based on the query and search intent of the Google user. Think search engine results that instantly rewrite themselves—based on what [...]
Optimize Your Marketing Budget with CTV
The future of marketing depends on the current reality of consumers. Today’s reality indicates people are spending an exponential amount of time at home consuming video. GWI reported that 87 % of Americans are consuming more content, with online TV streaming taking a large share of that percentage. This is [...]
Pay-Per-Click Ads: Google vs. Social Media
Every day you swipe through Instagram stories, scroll through Facebook and send queries into Google. Google and Social Media ads are delivered for reasons based on who you are as an audience member. Still, they share one thing in common: They are an extremely valuable investment for businesses who are [...]
The Importance of Local SEO
SEO has become a buzzword among business owners hoping to drive traffic to their online or brick-and-mortar business. However, Search Engine Optimization (SEO), can fall by the wayside when faced with a business’s day-to-day operations. Perhaps you run a small coffee shop. Your website helps potential customers understand your menu, [...]
Podcast Popularity is Continuing to Rise
An article written by eMarketer stated that podcasting audiences have increased dramatically since 2019. eMarketer has estimated US podcast listeners to increase from 92 million monthly listeners in 2019 to 105.6 million monthly listeners in 2020. That’s a growth of 14.8% in just one year! In the same article, eMarketer [...]
Are Your Business Goals on Track for 2020?
June is the perfect time to assess goals and reevaluate strategies. Here are some of our Do’s and Don’ts to consider in the second half of the year. Do: mid-year evaluation of goals. Don’t: be one of the companies that coasts through the summer. 2020 has been a wild ride. [...]
Leave MediaSpark a Review!
Online reviews are essential. It’s the modern-day version of word-of-mouth. People choose to work with businesses they feel they can trust. Online reviews can help generate new leads by building a strong reputation for your business. Consumers read online reviews as a part of their research process and it greatly [...]
Announcing MediaSpark’s Newly Redesigned Website!
We have been working tirelessly on our newly redesigned website and are proud to announce that it is finally live and ready for you to enjoy! This time spent indoors has been very productive for our team! We were also able to work on a new brand video where you [...]
Pay-Per-Click. Platform, Systems, Algorithms, and People.
PPC. Pay-per-click. What’s so great about it? Oh, a ton. PPC ads have the potential to generate serious revenue for your business. Keep on reading for reasons why to consider incorporating PPC ads into your marketing strategy. Increase brand awareness. PPC ads show up at the top of a browser [...]