PPC. Pay-per-click. What’s so great about it? Oh, a ton. PPC ads have the potential to generate serious revenue for your business. Keep on reading for reasons why to consider incorporating PPC ads into your marketing strategy.
Increase brand awareness. PPC ads show up at the top of a browser search results page above your competitors. Even if a consumer doesn’t click on your ad, they can still see your brand name, can read your messaging, and become more familiar with your company.
Increase clicks. When consumers are searching for a product or service online, they’re typically ready to purchase or close to making a purchasing decision. So, when your brand is at the top of a search results page, above your competition, there is an increased likelihood that consumers will click on your page or give you a call!
Increase conversions. With PPC, a consumer’s journey begins something like this: awareness, interest, decision and action. Conversion is your entire sales process; not a single point in time. With increased brand awareness and then retargeting consumers who have previously interacted with your brand, you can begin converting consumers.
PPC ad campaigns can be a time-consuming task. You need to check on your ads daily to ensure they are performing. Oftentimes, you’ll need to reevaluate and adjust when there is an increase or a decrease in performance. MediaSpark has the experience and expertise to make your PPC ad campaign successful. Reach out. It’s well worth the effort.