June is the perfect time to assess goals and reevaluate strategies. Here are some of our Do’s and Don’ts to consider in the second half of the year.

Do: mid-year evaluation of goals.

Don’t: be one of the companies that coasts through the summer.

2020 has been a wild ride. Now more than ever is the time to ensure your goals are on track. Businesses need to adapt and respond to an evolving market and consumer. Marketing during this turbulent and uncertain time needs to be fluid. Listen to your audience and the world around you to ensure your business is thoughtfully tailoring messages to the social climate.

Do: engage with followers’ questions, comments and messages.

Don’t: leave your audience hanging.

Listen to your audience and engage in a way that is authentic to your brand. Build a loyal following by replying to questions, comments and messages sent your way. It is crucial to make sure your audience understands that “we are all in this together.”

Do: partner with MediaSpark.

Don’t: run on autopilot.

When you partner with MediaSpark, you have access to experienced media traders. Our data-driven, strategic communications firm specializes in integrated media planning. We continually fine-tune all your digital pieces to ensure optimal performance.

Contact us today to see how we can help you exceed your 2020 goals.