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In order to drive results, we strive to stay in-the-loop and ahead of trends in our field. And yours. Here, you’ll find our insights on topics ranging from design, digital marketing and so much more. Let’s learn together.
8 YouTube Podcasting Best Practices, Straight From the Source
Today, YouTube is one of the most popular platforms for podcast hosts, and is the preferred platform for podcast listeners. And with a global audience of over 2 billion active users, this podcast powerhouse isn’t going anywhere anytime soon. Part of the platform’s success among podcasts pros and their loyal listeners comes from its significant support for the creators themselves. This year, YouTube is offering grants of up to $50,000 for individual creators, and $300,000 for podcast networks willing to share the video version of their podcast on the platform. That’s some serious $$$ for the creators who can capitalize [...]
Myths that Prevent Small Businesses from Growing
The most common responses we hear from small businesses are, “We get most of our business from personal referrals” followed by “We do our own google Adwords.” Don’t get us wrong, we believe both of those statements as much as you do. However, we’ve seen enough small businesses plateau and [...]
Dark Mode Changes Everything
You probably accepted dark mode functionality on your phone and desktop without a second thought. The advantage of this feature creates less strain on your eyes – with less blue light emitted and less harsh brightness in low light settings. It can also help save battery energy. In fact, according [...]
What Resolutions Can You Set for Your Business?
Who doesn’t set a New Year’s Resolution or two to help with personal growth? Many of us commit to starting regular exercise, cutting bad habits, or learning a new skill. And just as quickly as we make them, they seem to go out the window. This year, how about setting [...]
Top 5 Things MediaSpark is Thankful For
In the face of deadlines and numerous requests, it is easy to forget to take a second and give thanks. Here at MediaSpark, we believe it is important to recognize and acknowledge all of the things we are thankful for. 1. Team What MediaSpark has achieved would not be possible [...]
Top 5 MediaSpark Value-Adds
Routine advertising is not enough to help businesses tackle their main priorities. Companies need to take a multichannel approach to stand out in the market. There is tremendous added value in partnering with MediaSpark. Here are our top 5. 1. 75+ Data Partners MediaSpark partners with over 75 Data partners. [...]
Top 5 Ways to Target
Targeted advertising is the best way to reach your audience at the right place and time. Targeting has a proven-effectiveness in gaining more website traffic and conversions. Here are MediaSpark’s top 5 ways to target. 1. Lookalike When you create a Lookalike Audience, you create a custom audience based on [...]
Top 5 Social Media Trends for 2021
Brands are infiltrating social media platforms with more content than users can consume. To ensure your content is not lost in the competitive social media landscape, consider implementing MediaSpark’s top 5 social media trends. 1. Interactive content Interactive content is the best way to encourage users to engage with your [...]
3 Convincing Reasons to Consider Instagram Reels
What are Instagram Reels? Instagram Reels are 15-second videos that include add-ons such as music and creative effects. Public Instagram accounts can share reels with the global Instagram community via the Instagram Explore page. Why should marketers be using Instagram Reels? Social networks are competing for consumer attention. Lately, Instagram [...]