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In order to drive results, we strive to stay in-the-loop and ahead of trends in our field. And yours. Here, you’ll find our insights on topics ranging from design, digital marketing and so much more. Let’s learn together.
Are You Using This YouTube Ad ROI-Booster?
At MediaSpark, we’re all about time-saving tips and cost-effective features. That’s why, when Google rolled out new templates and automatic voice-overs for YouTube video ads, we had to be the first to try them! After a year of building high-converting and attention-grabbing YouTube ads, we’re thrilled to share the three biggest things we’ve learned about using these features to boost your video ad reach and impact, one view at a time. If you haven’t tried the text-to-talk auto-generator, or you’re not sure if you’re making the most of it, check out our biggest takeaways from this video ad time-hack: Voice-overs [...]
Not All 3rd Party Data Is Created Equal
When it comes to data in marketing, more is better, right? Right? We love harnessing data at MediaSpark. It’s at the core of online advertising, and—thanks to savvier-than-ever consumers expecting (and demanding) personalization and relevancy in the communications they receive—it’s critical to campaign success. Targeted marketing is no longer just [...]
#Hashtags, #Hashtags, #Hashtags: Important…or Annoying?
It doesn’t matter how much good stuff you put into a social media post: clever captions, impressive images, cute kittens, carefully considered elements of a company’s digital marketing strategy—without the right hashtags, that post will fall in the woods and no one will hear it. Or so we’ve been told. [...]
Virtual Events Are Here to Stay. How to Host a Great One
Virtual events were already becoming popular before the pandemic, but 2020 saw numbers skyrocket because businesses simply didn’t have an alternative. Now, with many companies allowing employees to work at home for the foreseeable future, the work/life scale has tipped toward a stay-at-home economy. That means everything that was once [...]
Why YouTube is Critical to Your Media Strategy
In 2020, YouTube proved that it’s for so much more than learning how to bake bread. More than 2 billion logged-in monthly users turn to YouTube for education, how-to, gaming, exercise, live streams, and more. Its content reaches more adults on mobile than any broadcast or cable tv network—nearly 41% [...]
Welcome, Lana!
MediaSpark’s New Chief Growth Strategist Three cheers for the newest addition to our passionate MediaSpark team: Lana LaGrand! Brand Builder, Marketing Strategist, Agency Guru, Client Champion. A crackerjack 20+ year record in marketing, advertising, sales, and brand advancement has shaped Lana’s vision for results-driven strategies and a Client-First philosophy -- [...]
Part 3: Answering the Most Important Question
This is the last article in a three-part series that breaks down the three critical elements of a successful multichannel marketing campaign. Don't miss Part 1: The Myth of "The One" and Part 2: The Magic Behind "Compound Interest." I may rock a few boats when I say the most [...]
Part 2: The Magic Behind “Compound Interest”
This is the second article in a three-part series that breaks down the three critical elements of a successful multi-channel marketing campaign. Don't miss Part 1: The Myth of "The One" and Part 3: Answering the Most Important Question. Today I’d like to address the false assumption that “if you [...]
Understanding Multi-Channel Marketing Part 1: The Myth
This is the first article in a three-part series that breaks down the three critical elements of a successful multi-channel marketing campaign. Don't miss Part 2: The Magic of "Compound Interest" and Part 3: Answering the Most Important Question. It happened again today. Another client phone call that started [...]