In 2020, YouTube proved that it’s for so much more than learning how to bake bread.
More than 2 billion logged-in monthly users turn to YouTube for education, how-to, gaming, exercise, live streams, and more. Its content reaches more adults on mobile than any broadcast or cable tv network—nearly 41% of more than a billion watched hours of video. PER DAY.
If you’ve been pushing YouTube to the sidelines for your media strategy, there’s a good chance you’re putting yourself on the bench. Here’s why:
- Future-proof your audience.
YouTube is the world’s 2nd-most visited website, after its parent company, Google. And it comes right behind Facebook as the world’s 2nd-most used social platform. But unlike other social platforms, its viewer numbers don’t fall with age, staying relatively steady with 77% of 15 to 35-year-olds to 67% of the 56+ set. It’s not only about the role it will play with your current audience; it’s also about future-proofing for the next generation of video consumers.
- Increase your brand’s social media shelf-life.
As marketers, our job is to drive reach and engagement with our brands. Marketing on YouTube will help you get found on Google, so not only will your brand get visibility in the long-term, your content will be searchable and available to more, new, relevant customers. Where posts on channels like Facebook and Instagram can only survive a couple of hours on the newsfeed, YouTube is always available—as long as your content remains relevant, approachable, and valuable.
- All the ways to engage.
YouTube presents a myriad of ways to engage with customers, from interacting with comments left by viewers, answering questions, or sharing videos that humanize your business. Interaction at this level is a real opportunity. In addition, YouTube provides businesses with a robust analytics dashboard, copyright-free music to use, and more—all of which keeps you informed of the best ways to start and maintain consumer relationships.
And don’t forget about the numbers (you know how much we love those). If you remember no other stat from this article, log this one: 70%. That’s the percentage of viewers who say they bought from a brand after seeing it on YouTube. We’ll leave you with that.
Want to discuss YouTube’s role in your media plan? Schedule a call with us.