Voted the Nation’s #1 Zoo for now four years in a row, Omaha’s Henry Doorly Zoo & Aquarium continuously seeks to generate awareness of this amazing attraction. In 2025, they set their sights on increasing memberships and ticket sales. And turned to MediaSpark to help.
We penned the campaign line: You Zoo You, imploring visitors and members to make each zoo trip their own—visit the jellyfish and explore the jungle; hit the adventure trails, ride the train, meet and greet the giraffes; or enjoy a brew with friends under the Late Night stars.
A membership equals 12 months of access to 160 acres of habitats and 39,000+ animals as well as discounts on rides, concessions and events, free shows at the Lozier giant screen theater and so much more. Different day, different adventure. You zoo you.
This campaign appeared in TV, radio, outdoor, display, social feeds and more. As far as membership sales? Goal surpassed!
