A private, not for profit organization, the Nebraska Humane Society (NHS) cares for animals and the humans who love them. They serve the Omaha-metro area as animal control and an animal shelter and through a variety of programs and services, such as their vet clinic, behavioral training classes and pet food pantry, all fueled by donations. In need of a way to tell their story and ensure it was seen by the right people, they called on MediaSpark.
This campaign works to inform donors and the community that NHS is a place where staff members, veterinarians and volunteers provide countless hours of help to ensure animals find forever homes and assures donors “their (monetary) help becomes hope”, too. Told from the perspective of the animals cared for by NHS, audiences learn how their services and loving staff work every day to help animals of all kinds find their happily-ever-after homes.
The :15 and :30 spots run on traditional TV and social during their holiday donation campaign. Year over year, donations have increased.
