Each spring, Creighton University Leaders for Life hosts a fundraising event to celebrate and support female Bluejay student-athletes and raise dollars for the Leaders for Life scholarship funds and leadership development programs. 2025 marked their 20th year and called for a celebration indeed.
We developed the theme Once Blue, Always Blue to convey that on and off the court and in and out of the classroom, regardless of a triumphant win or a devastating setback, Creighton Blue shines through. From student-athletes and alums to fans and donors, each and every Bluejay contributes to the continued success of Creighton’s female athletic program.
We implemented the theme and look across every touchpoint, including email, print invitations, website assets, social content, video in multiple formats, event programs and on-site materials.