Marian High School is Nebraska’s only all-girls, Class A, accredited, college prep school. To educate parents of 12- to 14-year-old girls, especially public, private and home school families, about the benefits of attending an all-girl high school, they decided to pivot their paid social efforts from conversion to awareness. And partnered with MediaSpark to bring it to life.
Knowing our audience is heavy Facebook users, we developed a statistic-driven and FAQ awareness campaign that ran on Facebook during the ’25-’26 school year. And although awareness campaigns on social media normally have a <1% click-through rate, ours proved that these parents are thirsty for information. Marian alums loved interacting with the ads as well, commenting, sharing memories and helping spread the word about the all-girls school advantage.
Marian experienced a significant increase in non-parochial grade school families at their open house for the ’26-’27 school year. Which means the campaign messaging increased awareness, generated interest and helped educate on the benefits of an all-girl school.
