Nebraska Law School offers a rigorous, practical legal education rooted in real-world experience and exceptional value. While affordability is a major advantage, it also leads to the misconception that “affordable” means less competitive along with the location bias some prospects feel about being land-locked in the middle of the country.
Yet the results tell a different story. Over 80% of prospective students who visit Nebraska Law commit, proving that once students experience the program firsthand, the value and opportunity becomes undeniable.
We partnered with their team to develop a social campaign that challenges assumptions and helps Gen Z applicants see Nebraska Law for what it is: a modern, high-performing law school built for students who want both excellence and practicality.
We crafted the theme, “There is no place, or law school, like Nebraska,” which helps to reframe perception of our great state. First a fight song, then a slogan, now a badge of honor, “There is no place like Nebraska” evokes a sense of pride, belonging and authenticity.
And just as there’s no place like Nebraska, there’s no law school like Nebraska either. A leader in ag law and space law with a supportive and collaborative culture, Nebraska Law is continuously ranked among the best value law schools in the nation. No place like it indeed…
To reach future Gen Z applicants, the campaign leverages TikTok, Instagram Reels and YouTube Shorts using content of students captured by their team to highlight the student experience. It also activates Nebraska Law’s CRM list of 40,000 LSAT test-takers and retargeting audiences to maximize conversion opportunities and drive the most powerful action step: scheduling a campus visit.
