Hey Google, what happens when home services companies shift their marketing spend from PPC into YouTube and paid social? Success, that’s what.
A leading provider in Chagrin, Ohio, Auburn Heating, Plumbing & AC had become overly reliant on PPC. What had always worked in the past (prior to partnering with us) wasn’t delivering the same results. Their LSAs were underperforming, and their dependency on Google was costing them with higher CPLs and a lower conversion rate.
At MediaSpark, we believe in diversifying the spend and developed creative to do just that.
Instead of continuing to pour more money into Google, we took their ‘free second opinion’ promise and turned it into a multi-media campaign. Getting a second opinion means you can live regret free knowing you did everything to ensure a smart decision. It builds awareness and trust in a relatable, fun way.
We shifted media dollars into broader reach tactics like display, YouTube, native and paid social and removed restrictive budgets on LSAs so our client could capture in-market demand when it surged. Success!
