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In order to drive results, we strive to stay in-the-loop and ahead of trends in our field. And yours. Here, you’ll find our insights on topics ranging from design, digital marketing and so much more. Let’s learn together.
Attention Metrics: KPIs Built to Help You Cut Through the Clutter
Every day, over 4,000 advertisements call out for our attention. Our devices, entertainment, and even our daily commute is cluttered by taglines, logos, jingles, and specials. But how many of these truly land? How many actually grab our attention and stick in our minds? That’s the exact question new “attention metrics” aim to answer. In 2018, marketing researchers set out to understand which ads earn a share of our limited attention spans and which are instantly blocked, closed, or scrolled past. That study led to fresh findings that have the potential to shake up digital advertising—and unlock significant ROI [...]
TikTok, You’ve Changed! Meet the Newest TikTok Audience.
Step aside teens and twenty-somethings. TikTok is for mid-lifers too. If you think TikTok isn’t a valuable marketing platform for your audience, you might want to reevaluate. After a year spent in quarantine, more middle-aged adults than ever are scrolling, swiping, and content-creating on the app. If you’re still skeptical, [...]
Your Q4 Reminder to Start Planning 2022—Now!
Ah Q4… the season of the year that always sneaks up quicker than we’re ready for, propelling us into year-end before we’ve even finished our last Christmas cookie. Q4 also marks the perfect time to start your 2022 planning. Aside from next year’s business planning, don’t forget to also consider [...]
NIL: It Isn’t as Expensive as You Might Think (and it works)
Okay, first, what is NIL? NIL: Name, image, likeness. In marketing, NIL refers to a company obtaining permission to use the name, image, and likeness of a person to: Capitalize on the person’s following and audience Add personality and a familiar face to the company’s brand Build trust with customers [...]
Have you had any of these thoughts? "Social media seems too complicated." "I feel like I’m wasting too much time guessing about what will work." "I’m not even sure what a “successful” social media strategy looks like." You’re not alone! Developing a social media strategy that’s more than just pictures [...]
GA4: Dynamic, Insightful, & the Future of Data-Tracking
Social media, websites, and apps, oh my! With so many marketing platforms available, and different methods of engagement for each, it had become nearly impossible for a normal person to compile so much customer data into a usable report. Cue Google Analytics 4 (GA4): the upgrade you probably didn’t know [...]
Optimize Your Content With Insights From Google Analytics
Google Analytics is one of the most popular free tools you can add to your website to track visitor behavior. It pulls real time data about how people entered your website, how long they stuck around, what they clicked, how far they scrolled, and dozens of other activities. If you’re [...]
Data-Driven Content: Give the People What They Want
Data is like a giant key that helps you unlock your ideal customer group. You may think your trusty gut-instinct is infallible when it comes to knowing what content to create. But oftentimes, taking a peek at the actual analytics of your content reveals some surprising insights—and, hopefully, prompts you [...]
Back-to-Back Honors
For the Second Consecutive Year, MediaSpark has been named to the Inc. 5000 list of Fastest-Growing Private Companies Inc. magazine today revealed that MediaSpark has been named to its annual Inc. 5000 list for the second year in a row. The Inc. 5000 list is the most prestigious ranking of [...]