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In order to drive results, we strive to stay in-the-loop and ahead of trends in our field. And yours. Here, you’ll find our insights on topics ranging from design, digital marketing and so much more. Let’s learn together.
The Ad Space Race: Find Your Audience—and Your Footing
How to rocket your business out of this world and navigate the ever-expanding digital ad space. The digital advertising universe just got a little bigger. Brands can now be searched for on Instagram and TikTok, and more ad spaces have opened up on ultra-popular commerce sites, ticketing platforms, and delivery apps. Smart TVs, Firestick, and Roku are allowing ads, and even Audible is testing ads as an option for consumers to listen to content for free. All this new ad territory is exciting, but it presents some challenges. Ad Frequency Interference More ads means more returns, but it [...]
8 YouTube Podcasting Best Practices, Straight From the Source
Today, YouTube is one of the most popular platforms for podcast hosts, and is the preferred platform for podcast listeners. And with a global audience of over 2 billion active users, this podcast powerhouse isn’t going anywhere anytime soon. Part of the platform’s success among podcasts pros and their loyal [...]
Crack the Search Engine Code With Google’s New Visual Gallery
Title link. Snippet. Byline date. Favicon. Does it ever feel like Google Search results pages have a language of their own? Or like talking about search results and search ads requires a PhD in Internet and an Encyclopedia of User Interface? You’re not alone. And trust us, from “round icon [...]
Introducing Google’s Game-Changing Generative AI Ads
right! Ever since ChatGPT brought AI into our daily lives, it seems every tech company is finding their own creative ways to harness the endless potential of AI. One exciting development we’re watching in this evolving space is Google’s newest application of AI-powered technology: Generative search ads. Generative, meaning the [...]
How Image Recognition is Changing Ecommerce
Last year, Walmart released a new AI-powered visual search technology designed to make your holiday shopping experience just a little easier. The technology, offered through the website TrendGetter, allows shoppers to upload a picture from social media, a video, another store, or even from their own camera roll, straight to [...]
Better Data. Bigger Opportunities.
Ready or not, on July 1, 2023, Google is officially changing the way we track website data. Google’s legacy data tracking tool, Universal Analytics, is on its way out the door. And Google Analytics 4 (GA4) is positioned to become the data tracker of the future. What makes GA4 so [...]
Leverage the Power of TikTok with These 2023 Trends
Ever feel like TikTok trends come and go faster than you can scroll your “For You” feed? On a platform with 150 million monthly users in the US alone, it’s no wonder TikTok challenges are here this morning and gone by 5pm! While the individual fads, like dance challenges and [...]
Twitter Blue for Business: A Brand-Builder or Big Bust?
Twitter’s newest service, a subscription-based platform membership called Blue for Business, now gives brands the opportunity to highlight their profile with a blue check. It’s a new way for brands to stand out on the platform, reach a niche audience, and sharpen their competitive edge. Whether Twitter users consider the [...]
Tapping Into Gen Z’s Trillion-Dollar Spending Power
If your brand is not yet targeting Generation Z, maybe it’s time you should be! Gen Z—individuals between 11 and 26 years old—now have an estimated $4.4 trillion in global spending power. For perspective, that’s more than the GDP of the entire United Kingdom! Unlike Millennials who experienced the rise [...]