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In order to drive results, we strive to stay in-the-loop and ahead of trends in our field. And yours. Here, you’ll find our insights on topics ranging from design, digital marketing and so much more. Let’s learn together.
What Pinterest’s Top 2023 Predictions Mean for Your Marketing
Want to really make a marketing splash (and serious cash!) in 2023? Don’t just focus on what’s happening today. Think about what your customers will be searching, scrolling, and shopping tomorrow. Every year, Pinterest releases a data-packed report that outlines the biggest pin search trends of the past year. (Just how good are Pinterest’s predictions? A full 80% of their forecasted trends have come true over the past three years!) And these user trends are a goldmine for businesses, brands, and advertisers— if they know how to maximize them. The biggest Pinterest predictions we’re watching As Pinterest says, “People use [...]
Goodbye, Sales Funnel. Hello, Sales Feedback Loop.
You might be familiar with the sales funnel, the image that features a large pool of customers at the top that narrows as leads are qualified and strengthened until they result in a purchase. What many companies don’t realize is that the sales funnel doesn’t stop at the sale. If [...]
Streaming Digital Content Could Be Right on Target for Advertisers—and Consumers
Do you remember life before streaming video? Of course, you do. No matter how old you are now, chances are, if you have a LinkedIn account, you’re old enough to remember a time when our only choices for television came via an antenna, a cable, or a satellite. The only [...]
An Interview With Patsy Sumner: Budgets, Broadcast, and Bacon
Patsy Sumner rarely has a moment to sit still these days. As the MediaSpark Founder, she has been busy ramping up the media marketing efforts of businesses in the Midwest and throughout the country. We managed to nail her down for a few minutes while she was drinking her morning coffee to [...]
Why Brand Awareness Is Important (and What To Do If You Can’t Afford It)
Broad brand awareness ads allow businesses to get in front of a wide audience. When you’re a media marketer in Omaha, Nebraska, it’s the “broad side of a barn” approach; your message is effective because of how many people are exposed to it at any given time. The more often you [...]
5 Answers You Should Know Before Starting a Media Marketing Strategy
Every media marketing strategy starts with a long list of questions. To make sure you knock it out of the park, it should also come with a long list of answers. Here are five of my favorites. What is your budget? We understand that many smaller businesses don’t have a [...]
The Truth Behind Digital Audio And Traditional Radio Advertising
Americans can’t seem to get enough radio content, and the numbers prove it. Not only are they listening to “traditional” radio, but they are also incorporating audio content on a variety of newer platforms. Consider the following: According to data from Edison Research, monthly online radio listenership in 2016 had more [...]
Your Marketing Strategy for Q2: Think Q4
At this point in the second quarter, last year’s taxes are done and the income numbers for this year are starting to set in. As people forecast their budgets and make adjustments for their quarterly earnings, it’s wise to look more than a few feet in front of you. “We [...]
MediaSpark wins Best of B2B Omaha for Social Media Marketing
B2B Omaha Magazine has revealed its annual “Best of B2B™” winners for 2017, and MediaSpark is on the coveted list for Best Social Media Consultant. To be nominated for the Best of B2B award, names of companies had to be sent in by readers on hand-written ballots. The award, touted as the “vote of [...]