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In order to drive results, we strive to stay in-the-loop and ahead of trends in our field. And yours. Here, you’ll find our insights on topics ranging from design, digital marketing and so much more. Let’s learn together.
Tapping Into Gen Z’s Trillion-Dollar Spending Power
If your brand is not yet targeting Generation Z, maybe it’s time you should be! Gen Z—individuals between 11 and 26 years old—now have an estimated $4.4 trillion in global spending power. For perspective, that’s more than the GDP of the entire United Kingdom! Unlike Millennials who experienced the rise of technology, Gen Z grew up online. They’re tech-savvy, innovation-seeking, and used to having the world just one click away. And the day their spending power exceeds that of Baby Boomers and Millennials (a day sure to come soon!), we can expect digital marketing to take on a whole new [...]
5 Rules Successful Companies Never Break on Social Media
Just like guinea pigs, bees, wolves, and lions, humans are social creatures; we thrive most fully when we can engage, learn, laugh, challenge, and connect with each other. Thou Shalt Not Sell (All The Time). When a customer chooses to follow their favorite company on Facebook, it’s because they see [...]
Your Marketing Team: In-House and Outsourced
Football season may be winding down, but the metaphors are everywhere—especially when it comes to your marketing team. Do you have the right people on your team to send a winning message? Delivering the right message at the right time to the right people takes talent, bandwidth, and brains. Some [...]
Why Every Marketing Team Needs A Director of Operations
Directors of Operations are a rare breed. They often work behind the scenes in an all-guts-no-glory flourish. They organize. They research. They schedule, arrange, and assign. They not only order the coffee for the office, they ARE the coffee of the office; they increase productivity and give everyone the ability [...]
Know Where You Are Going: Marketing Tips From Our New Director of Marketing Services
MediaSpark recently welcomed Kim Stoneburner as our new Director of Marketing Services, and there’s no question where her passion lies. “The field of marketing is always changing, and that can be challenging,” says Kim, who has over 20 years of experience in consumer products marketing. “Of course, that’s also what [...]
How Addressable TV Is Changing How Marketers Do Business
Consider this. Over 71% of advertisers are willing to pay higher CPMs for the precision of addressable television marketing and well over half of them plan on doing so in the next year. Advertisers spent $400 million on addressable advertising in 2015; that number is expected to climb to almost $2.2 [...]
Advanced Television Marketing: 4 Questions. 4 Answers.
Advertising in the advanced TV space has become a topic of wild debate lately, and I’m happy to weigh in on the topic. Here are the answers to four of the most common questions I’ve received so far. What is advanced television and why should I care about it? We [...]
Lead Generation: 5 Calls-to-Action That Move the Needle for Non-Profits
Nonprofits have unique needs when it comes to enticing, engaging, and involving their audience. While they may not be “selling” the same way their for-profit counterparts do, the goals—and the hurdles to them—are often the same: reach more people, create more leads, activate more wallets, and inspire more…of everything. Of [...]
Lead Generation: 5 Ways To Get Your Phone To Ring
All your marketing efforts lead to one thing: convincing that qualified lead to pick up the phone. It’s easier than you think. Make them comfortable. Most sales people hate cold calls, and it’s safe to say customers feel the same way—even if they’re the ones calling your business for the [...]