November 18, 2025

Your Marketing Team: In-house and outsourced.

Some say football is life. Well, football is marketing too. Hear us out.

Delivering the right message at the right time takes talent, bandwidth and strategy. Some companies have one person who (tries to) handle everything; others rely on a team to get the job done. Regardless, you need the right people in the right roles to clinch the win.

The Coach: VP of Marketing

Every team needs a coach. This can be the owner of your company (if your company is small) or the VP of Marketing (if your company has the bandwidth). This person sets the tone, promotes the goals and powers the pep talks. They hold the team accountable for metrics and push for the next best thing. When they speak, people listen, which is why they are just as effective during team meetings as they are external events.

The Quarterback: Marketing Manager

Translating goals to action items isn’t easy, but the marketing manager somehow gets it done, breaking down the tasks into three roles: the content, the platforms and the conversions. They do some of it themselves, find other talent they need in-house and know where and when to outsource the rest.

The Offense: Creative

The creative team is your playmakers; they draw the crowds, generate excitement and set you up for success. Think brand strategists, graphic designers, copywriters, video, animation.

The Defense: Analysts

To keep campaigns agile and effective, you need to analyze and optimize metrics, conversions and the overall strategy to inform what comes next. Defense can make or break you every time.

Special Teams: Media

Whether you handle this in-house or outsource to a media agency, it’s important to understand what your objectives are, who you are targeting, how you should target them and how you are using your marketing budget to its best potential.

As this is a more specialized role, it is often the one most companies outsource. As you look for the perfect fit, check out our FAQs and:

• Be clear about your objectives. Agencies work best when they know what you are trying to do, who you are trying to target and how you will measure their performance.
• Know your budget. Many agencies have minimums.
• Get what you need. Would you like a daily point of contact? How much experience do they have? How and how often will they report on the campaign results? Do you want an agency solely for implementation or will you be leaning on their expertise or experience?

The trick to getting it done is to be clear with your game plan and play to your strengths. Recruit now before next season (and next quarter). Let’s talk.