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In order to drive results, we strive to stay in-the-loop and ahead of trends in our field. And yours. Here, you’ll find our insights on topics ranging from design, digital marketing and so much more. Let’s learn together.
Twitter Blue for Business: A Brand-Builder or Big Bust?
Twitter’s newest service, a subscription-based platform membership called Blue for Business, now gives brands the opportunity to highlight their profile with a blue check. It’s a new way for brands to stand out on the platform, reach a niche audience, and sharpen their competitive edge. Whether Twitter users consider the premium blue checkmark a brand credibility booster, or little more than a gimmick, the reality is that the subscription service is gaining steam. In March alone, 116,000 new users joined the program—and its growth doesn’t seem to be slowing anytime soon. The shiny blue checkmark isn’t the only potential brand-building [...]
Twice is Nice: MediaSpark wins Best of B2B Omaha for Social Media Marketing for the Second Time
For the second year in a row, MediaSpark has earned Omaha Magazine’s “Best of B2B” Award for Best Social Media Consulting. “Last year was a lovely surprise,” said Andrea Brendis, MediaSpark. “This year, however, we really picked up speed and challenged ourselves to improve our game, especially with the number of worthy [...]
Billboards Aren’t Going Away–And That’s A Good Thing
“Does billboard advertising work anymore?” I get this question a lot from my clients, especially the ones who are trying to make the most of their marketing dollar (which, as you can expect, is nearly all of them). Whether they are a local brand or a national chain, my answer [...]
3 Things Companies Can Learn From Our New Director Of Client Services
It’s always exciting when a team grows, and we are over the moon to introduce Ellie Charter as our new Director of Client Services. Charter, who hails from the University of Nebraska (Go Huskers!) comes from a deep marketing background that includes Bailey Lauerman and working with Carley Roney, Co-Founder of The Knot (XO Group). Charter says she [...]
Your Two-Minute Guide to Digital Media Marketing
Digital media marketing is growing across every industry, from automotive to financial and from local companies to national brands. Why it’s catching on isn’t a surprise -- there are more than 4 billion people online in the world at any given moment--but how to use it to market it to [...]
MediaSpark Picks The 2018 Super Bowl Ad Winners
When it comes to the big bowl game, there are three kinds of people: ● Those who root for their favorite top dog or underdog teams. ● Those who watch the game just for the commercials. ● Those who avoid the game, and then watch the commercials on YouTube to see what the [...]
Keep It Moving in 2018: 6 Reasons to Use Digital Video
I recently read an article from eMarketer that confirmed what I’ve already seen in the media landscape: digital video is here, and it’s scaling. While we Midwesterners love our traditional media marketing--there is nothing like a vibrant billboard to break up the monotony of I-80, or any interstate, really—it’s hard to deny [...]
Which marketing platform is right for your business?
As media marketing gurus, Andrea and I (and the entire team at MediaSpark) are often asked by clients what the difference is between traditional and digital media advertising. We know our clients aren’t quizzing us about general knowledge; what they are really asking is which one is better for their business. [...]
Marketing Insights to Remember for 2018
January always arrives with a bit of a shock. Some of it is these crazy Omaha temperatures. Some of it is the snow. And some of it is because I swear it was March two days ago. When I look back over the last 12 months, I realize how much [...]