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In order to drive results, we strive to stay in-the-loop and ahead of trends in our field. And yours. Here, you’ll find our insights on topics ranging from design, digital marketing and so much more. Let’s learn together.
Leverage the Power of TikTok with These 2023 Trends
Ever feel like TikTok trends come and go faster than you can scroll your “For You” feed? On a platform with 150 million monthly users in the US alone, it’s no wonder TikTok challenges are here this morning and gone by 5pm! While the individual fads, like dance challenges and day-in-the-life videos may last but for a moment, a few underlying trends are here to stay. And for savvy brands looking to build awareness, expand their market, and gain a little online cred in the process, these are the main three trends you need to follow. TikTok Trend #1: Action-Centric [...]
Super Bowl 2019 – Smart Media Strategy
Super Bowl advertising – why bother with an expensive, broad awareness push without including more targeted supporting tactics? Super Bowl 53 has come and gone. The big brands that we love splurged on the most watched, and thus most expensive, TV commercials to entertain us – for about 30 seconds. A [...]
What to Do After the Big Idea.
If a BIG IDEA falls in an empty forest, does it still make a sound? Three important steps to make sure your ideas are heard (hint: you'll need to identify your target audience!). You’ve poured your blood, sweat, tears and time into a great idea. Maybe your great idea [...]
The Importance of the Executive LinkedIn Profile
Social Media Hits the C-Suite Spot If you’re reading this, you’re on LinkedIn. And if you’re an executive, that means you probably have better things to do than update your profile, scroll through your feed, and comment on articles...right? And, according to this survey by BRANDfog, the right executive presence [...]
5 Ways Brand Awareness Is Vital To Your Bottom Line
Many things can make up a brand, but the essential elements are the ones that build meaningful connections with your audience. That’s all a brand is, after all – a collection of perceptions, values, personalities, and influence. In other words, your brand isn’t your logo. Your brand is your reputation. [...]
Why Online Reviews Matter—And How To Get More Of Them
“I’ve never written an online review before, but after my experience with [insert company here], I...” Drum roll. Did they love it or hate it? Are they ranting or raving? More importantly – does it even matter? Who actually reads online reviews (other than the business owners) anyway? According to [...]
Why Should You Care About Video Marketing?
Just as digital, mobile and social media technology have changed the way we communicate, video has changed the way we consume information. We use video to learn new skills and recipes, watch news and announcements, and see what’s trending, especially if we missed it when it happened live. We engage [...]
E-commerce Sales Predicted To Grow Again This Holiday Season
Prepare yourself, the holiday shopping season is about six months away and reports are already surfacing about the potential growth of e-commerce sales. U.S. holiday e-commerce sales are predicted to expand by 15.3% this year, according to eMarketer. That’s strong growth for the season, only slightly less than 2017’s 17.8% growth, [...]
Are Google AdWords Worth It?
“I’m just not sure Google AdWords is worth it,” said a client the other day. “I’ve been doing it for months, and I haven’t seen a great return on investment--or my time.” This isn’t the first time a conversation like this creeps into my day, and I know it won’t [...]