SEO has become a buzzword among business owners hoping to drive traffic to their online or brick-and-mortar business. However, Search Engine Optimization (SEO), can fall by the wayside when faced with a business’s day-to-day operations. Perhaps you run a small coffee shop. Your website helps potential customers understand your menu, and maybe what local musicians might be performing at your storefront that day. Your primary focus is to make sure espresso machines are calibrated correctly, and that your baristas are confident makers of your monthly special. Still, it’s hard for all of that to matter if a tourist or even a local can’t find you when they search “latte in Omaha.”
So, How Will Local SEO Help Here?
Local SEO requires a different approach to traditional SEO. Someone looking to find out “how to make a latte” is not looking for the menu of your local coffee shop, but someone looking for “good latte in Omaha” may just be! Of course Omaha has many coffee places to choose from, so the best way for a local coffee shop to stand out in a saturated market is a website with powerfully infused local SEO.
One of the first steps to appear higher on a local query is to add your business to Google My Business. Google My Business is a profile on Google that allows you to control the information associated with your business within a Google registry. Having accurate information and contact details in Google My Business is an essential component of SEO. The data you enter in Google My Business is used to connect local search queries with the information on what your company provides. It is also essential for companies to consider getting cited.
We know what you’re thinking. How will a ticket help me? Think about it this way: are there local business registries that will list your name, business address, phone number and website? Does your business exist with a district? Maybe a chamber of commerce lists you because of your local history. Published answers to these questions increase a company’s prominence. Prominence increases the likelihood for your business to stand out in local queries.
This information really only scratches the surface. Let’s continue the conversation and help you improve your optimization when it comes to local queries. Reach out to us via our contact page so we can help you build awareness and connect you to people looking for what your business has to offer.