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In order to drive results, we strive to stay in-the-loop and ahead of trends in our field. And yours. Here, you’ll find our insights on topics ranging from design, digital marketing and so much more. Let’s learn together.
How you can capitalize on this password crackdown.
Remember the good ol’ days when Netflix actually encouraged us to share our streaming password? Well, get ready for the hammer to drop. Netflix is cracking down on password sharing— and we have a hunch it’s going to impact more than just streaming. How many people will Netflix’s changing password policy impact? A lot! We’re hard pressed to think of a password more freely shared than a Netflix password. Between parents and children, among siblings, roommates, and friend groups— the platform estimates over 100 million households are mooching on another subscriber’s account. All that sharing-is-caring comes at a cost. Citibank [...]
The Ins and Outs of Programmatic Buying
It’s easy to assume that marketing is a right-brained arena. After all, creative imagery, multi-sensory processing, and artistic expression all help craft compelling advertising campaigns. What many fail to realize is that all the pretty pictures in the world won’t mean a thing if you don’t also engage that math-minded, [...]
Why Narrowing Your Focus Can Broaden Your Results
A lot of clients come to us fatigued. Typically, they’ve been doing marketing for their companies with little or no training, lumping it in with the hundreds of other tasks they have to complete during the day. When they do have a strategy, they cast a wide net, creating more [...]
The Big Commercial: Why We Love Not Watching The Game
Up until yesterday, I did not even know who was playing in yesterday’s big matchup. Being from Omaha, a city without a professional football team within 180 miles, I find it hard to get into a game that might only have one Nebraskan playing in it. Commercials, on the other hand, [...]
The 5 Resolutions Your Marketing Plan Needs To Stay Healthy
We talked last time about how January is the perfect time of year for goal-setting. In the course of writing that article, it became clear to me that there were many similarities between my personal health goals and a well-planned marketing strategy. Resolution #1: Strengthen your core. At the heart [...]
Every Great Year Starts With A Great Plan
The month of January is awesome for several reasons. Your business goals are still shiny. You can still feel the power and commitment of your resolutions. And you have 12 whole months to get it right. Or wrong. If we at MediaSpark can tell you anything, it’s that plans are [...]