If you’re looking for an ad agency in Omaha, you’re probably overwhelmed by all the options! There are SEO ad agencies, digital marketing agencies, video production agencies, full service agencies, and that’s just on the first page of search results.
You probably have a list of things you’re looking for in your new Omaha ad agency, but what about common pitfalls to avoid? Knowing how to avoid making the wrong choice is just as important as knowing what to look for in the right agency. Here are five mistakes to watch out for as you’re vetting potential local agencies:
1. Choosing your agency on cost alone.
Price is obviously important when choosing your Omaha ad agency. But you know the old saying, “You get what you pay for.” When it comes to marketing, cost isn’t everything. Figure out what exactly makes the agency less expensive than other options. Are you missing out on special services like market research or SEO? Is the agency using questionable techniques that could end up damaging your valuable brand? Be wary of any agency that’s charging significantly below the industry average.
2. Hiring an agency before you know what to expect from the partnership.
Before you agree to work with a local ad agency, make sure you understand how the agency will partner with you to build a successful plan. You want to find an agency that takes the time to get to know your unique business. Do they ask about your products or services, your ideal customer, and what makes you, you? That’s a good sign that the agency will truly partner with you, not push you into a one-size-fits-all plan.
3. Getting caught up in fancy presentations.
Some agencies create beautiful, shiny, amazing-sounding presentations… But fall short on meeting those expectations. Be wary if anything sounds too good to be true. While strong marketing, data-backed strategies, SEO, and quality content are impactful tactics, they’re not magic. Be cautious if the agency you’re considering promises unbelievable results. Especially if they don’t have case studies or local references to back up their pitch.
4. Moving forward without understanding their pricing.
Before you start working with an ad agency, ask about what services are pre-paid, which have hourly rates, and what media and marketing costs you’re responsible for. Be sure you know what’s included in your contract and which services may be out-of-scope or have additional costs.
5. Undervaluing years of experience.
When choosing an ad agency, experience really matters. You don’t want to be the company a rookie agency runs trial and error tests on! The more time your agency has been in the industry, learning and developing strategies, the better. Look for an ad agency with case studies, solid references, and experienced team members. Your brand will benefit from their tried-and-true methods.
Looking for an ad agency in Omaha? The team here at MediaSpark would love to help. Our experts have a collective 15 decades of marketing experience and numerous case studies to back up their work. Let’s chat here or give us a call at (402) 505-5433
