Meet our strategists, artists and firestarters.
MediaSpark is a full-service agency with expertise in digital media trading, traditional media buying, analytics and code and creative services. Woman owned and women led, we’ve grown our book of business year over year since 2015. And we have no intention of stopping.
Patsy Sumner
Owner & CEO
After spending nearly 20 years in her clients’ shoes, Patsy understands the challenges faced by internal marketing departments and, as a result, founded MediaSpark to help boost her clients’ internal efforts and provide data-driven strategies that generate results.
Savvy in both strategy and traditional and digital media, she helps companies secure and track results in a way that the C-suite often craves—and in ways few internal marketing teams are equipped to handle on their own.
A Creighton alum and collegiate athlete, Patsy pours her competitive spirit, strategic thinking and team-first mindset into all things business to secure her clients win after win.
Kim Stoneburner
Chief Operations Officer
Kim translates advanced data and analytics into actionable insights, increasing branding power and marketing success for companies of all sizes. Over the course of her career, she has helped brands like Nestle, Barbie and PetArmor increase their market share while optimizing their spend, now planning and managing multi-million-dollar media budgets alongside her team.
A California native, Kim proudly calls Omaha home but still prefers seafood to steak.
Stephanie Welsh
Digital Media Director
Dedicated to her clients’ needs and securing the best of the digital buy, Steph excels at audience segmentation, strategizing ad types and always optimizing until she moves the customer from awareness to conversion.
Her deep knowledge of social and programmatic media, reflected by her numerous digital certifications, is only rivaled by her deep knowledge of Husker football and Taylor Swift’s catalog.
Mary Golwitzer
Senior Project Manager
Equal parts wrangler and diplomat, Mary keeps our team focused by stewarding projects to ensure timelines and budgets are met. Her contagious enthusiasm and commitment to producing great work inspires all to collaborate and get the job done.
A former soccer standout and true team player, you’ll find Mary spearheading everything from her family’s Goodbuddies.org fundraiser to a new book club.
Erica Rowe
Chief Creative Director
Erica has a deep appreciation for art and purposeful design, implementing strategic solutions to meet her clients’ needs. She has led and executed award-winning campaigns and received many accolades for her work including Graphis Poster Design Award, National ADDY Award and Emerging Terrain as a Silo Featured Artist.
Erica leads with understanding and compassion, building relationships based on open communication and trust. And if you’re a Keanu Reeves fan, all the better.
Amanda Green
Chief Marketing Strategist
Both analytical and creative (the best of both worlds!), Amanda develops and executes integrated marketing strategies that support her clients’ business goals be it brand awareness, lead gen, customer acquisition/retention and more. She is a collaborative problem solver who’s not afraid to ask the questions that spur conversation and change.
Amanda’s a Nebraska native through and through but requires a regular beach vacay with friends, family or solo. She’s not picky.
Alexis Johnson
Digital Media Director
Lexie has an unmatched tenacity for catapulting clients to the top and keeping them there for the long haul. With deep experience in digital advertising for brands like Walmart, Sony, Yahoo, and more, she has a penchant for breakthrough ideas and the unwavering commitment needed to see them through—driving better bottom lines and remarkable results.
Lexie is a lifelong learner, compassionate listener and softball mom who loves unexpected ideas and teamwork at its best.
Sarah Whipkey
Chief Growth Strategist
Sarah thrives in a conceptual world, turning complex ideas into tangible, strategic campaigns. Her approach to leadership and client growth is rooted in collaboration as she leads and inspires others to challenge one another and seek to be open and curious. Her approach to marketing is rooted in input and strategy, bringing people together to find what works and what wins.
Looking for a crime drama series or mini-series to binge? Sarah’s your girl.
Dana Nuzum
Senior Director of Growth Marketing
To say Dana is passionate about marketing for the home services industry would be an understatement. Having worked client side and agency side for national home services companies and franchises for 20+ years, she is an invaluable member of HomeBoost and our account team at large.
An (over)achiever, Dana is president of AMA Omaha, speaks Salesforce fluently and loves a good sushi spread.
Jonathan Anderson
Director of Analytics
Jonathan’s passion for data not only enhances the user experience, optimizes marketing performance and informs business decisions, it makes him invaluable to our team. With a strong background in web technologies and reporting, he enjoys using data to inform and improve UX/UI design, campaign measurement, and data quality and governance.
Jonathan brings a unique combination of technical skills, creative thinking and strategic vision to the table. As well as an array of protein shakes (he’s an avid off-road runner).
Karissa Tomsen
Senior Account Director
Karissa’s expertise in media strategy, account planning and campaign implementation not to mention her engaging personality make her shine at developing, strengthening and growing client relationships. Whether she’s interpreting client needs, communicating solutions or delivering results that drive business success, she does it all with a smile and a witty joke.
In her free time, what free time! She’s a mom of boys in wrestling, basketball, baseball, football and some other sport we’re forgetting.
Robyn Whalen
Designer
From in-house to freelance to agency, Robyn has designed it all with style and ease. Her keen eye for detail, thoughtful aesthetic, ability to deliver under pressure and love of collaboration make her a fabulous addition to our team.
Her other true love? Halloween. The more terrifying the haunted house, the better.
Kelsey Ray
Paid Search Specialist
A true performance marketer, Kelsey is in constant pursuit of better metrics and results as she creates, manages and optimizes paid search campaigns and budgets to drive engagement. And drive engagement she does. With experience across such industries as fintech, higher ed, healthcare and home services, Kelsey understands what it takes to secure the click.
Other things she constantly pursues? The best KC BBQ and a spirited Chiefs tailgate.
Amanda Logan
Account Director
Decipher the data, gather insights and move into action. Amanda makes it look easy. An accomplished marketer, she works alongside her clients to develop and execute comprehensive marketing strategies and campaigns that elevate brand visibility, generate leads and maximize customer value.
Amanda is energized by change and innovation; by clients who seek change and innovation; and by her 3-year-old son (who has more energy than anyone she knows).
Julie Fielding
Chief Media Strategist
An accomplished, highly regarded media strategist, Julie brings a keen understanding of the metrics behind media strategy, giving her a distinct edge with planning and negotiation. Her career experience spans multiple markets and industries, having successfully managed a nationwide rollout of a CPG product to localized home services single-market campaigns to foundation dealer strategies and negotiations in 23 markets across the country. And everything in between.
A music fan since birth, Julie’s concert-going experience also spans multiple markets and genres.
JD Haskell
Director of Growth Marketing
JD brings his positive attitude to every meeting, project and conversation. With an extensive background in account and media planning for the home services industry, he guides current clients–from family-owned HVAC companies to national franchises–and pushes them to think differently to generate more leads and sales.
Just as he is dedicated to his clients, he is equally dedicated to his time on the slopes. When the mountain air calls, he answers.
Leanne Horner
Senior Director of Growth Marketing
Leanne’s passion for the home services industry is a perfect match for our home services client roster. As is her experience developing marketing plans, creative strategies and budgets that result in YOY growth. Be it planning an integrated campaign or dialing in a ROAS to improve performance, she’s always thinking strategically.
A learner through and through, Leanne acquires knowledge everywhere she goes. She even learned how to make her own maple syrup, tapping the tree and all.
Alondra McDaniel
Controller
Accomplished, highly analytical and savvy in all things finance and accounting, Alondra is as adaptable as she is analytical. Which is always a bonus in the advertising world. She helps our team identify and help resolve issues, streamline processes, reduce redundancies and produce cost-saving initiatives. She’s a joy to work with too.
When not crunching numbers, she’s cheering courtside for the Louisville Cardinals women’s volleyball. Her daughter is #18.
Certifications & Partnerships
