CLIENT
National sushi restaurant chain.
CHALLENGE
Opening franchise in new city with little to no brand recognition in market. New Director of Marketing needed a strong Grand Opening to build momentum to ensure location’s sustainability.
SOLUTION
Launched lead generation campaign on Facebook prior to the opening. Targeted different aged diners with different messaging.
RESULTS
1,031
leads generated opt-ins to email offers.
2,500
engagements on Facebook.
20k
Facebook video views.