September 15, 2025

The Way Customers Find You Has Changed: Change your marketing too.

Remember when homeowners needed a plumber or an HVAC tech and they simply flipped through the yellow pages or clicked the top Google ad? Those days, my friends, are over.

And if you’re still relying solely on PPC or Thryv (yellowpages.com), your callboard is looking pretty sparse.

Today’s Customers Don’t Simply Search

Homeowners no longer rely solely on search engines. They’re discovering you across multiple channels, often before they even start typing keywords:

• Video & YouTube: Many homeowners watch “how-to” videos, tutorials or project demos, often discovering service providers in the process.

• Social Media Ads & Content: Instagram, Facebook, Reddit and TikTok aren’t just for scrolling; they’re great sources of content, especially for remodeling, HVAC upgrades or seasonal services.

• Online Reviews & Reputation Sites: Platforms like Google, Yelp and Nextdoor are now trusted decision-making tools.

• Messaging & Chat: Texts, Messenger and chatbots are often the first point of contact, allowing customers to book quickly and conveniently.

Show Up Everywhere

To be found, you need to show up where they scroll and live.

• Video Marketing: Short, educational videos or project demonstrations can engage homeowners and build trust.

• Social Media Campaigns: Ads and organic content on social platforms reach audiences where they spend time.

• Reputation Management: Proactively managing reviews and showcasing testimonials builds credibility and helps convert leads.

• SEO & PPC: Traditional search campaigns remain important, but work best when part of a larger, integrated strategy.

Mix up your media to capture leads, build credibility and stay ahead of competitors who are still reminiscing about the search of old.

Connect with us to get started (we promise we won’t recommend Thryve…)