How to get your phone ringing with qualified leads.
Your brand has great engagement on social media. Your website has pretty decent traffic. Based on the data, people really seem to be picking up what you’re putting down. But maybe all the clicks, likes and shares aren’t moving the needle on your bottom line. If this sounds familiar, it’s probably time to assess your media strategy to ensure “likes” turn into qualified leads.
Create multiple touchpoints.
Creating multiple ways for a potential customer to reach your brand is key to a successful media plan. Marketing is a numbers game, from broad awareness to conversion to brand advocacy. While posting on social media is nice, it can’t survive on its own. In order to reach your potential customers in a more holistic way, try pairing a few media channels – and a few different creative approaches. We look for opportunities to help you reach your target audience several times a day, in different ways. With more touchpoints, we can keep your brand top of mind.
Target the right people.
With the savvy, targeting, capabilities of social and digital media, we’re able to target people who are very likely to be your customers – and ONLY target them. Programmatic advertising has gotten so intelligent, that not only can we target your specific audience, but we can target other consumers whose online habits are similar. In other words, we can build a look-a-like audience to your current customers. This allows us to deliver your message to more people, who are the most likely to be interested in your brand.
Follow through with retargeting.
We’re always impressed by the performance of retargeting ads with our clients. In fact, they’re a must-have in any digital strategy. Technically speaking, new ads (or varying versions of ads) are served to those who have already experienced your brand. This could be repeat customers or simply your audience who’ve already visited your site or social page. You’ll have the opportunity to deliver that one-two punch, or multiple messages that together tell a story. And of course, ads can always be optimized to serve top-performers. Retargeting ads are a lot more likely to convert and here’s why.
- Customers continue to get fresh content from your brand.
- Customers are more likely to retain your information if they see a message multiple times.
- Repeat customers are more likely to convert.
Looking to make your phone ring off the hook? We know how to get the right message in front of the right audience. Contact us today.
