Targeted advertising is the best way to reach your audience at the right place and time. Targeting has a proven-effectiveness in gaining more website traffic and conversions. Here are MediaSpark’s top 5 ways to target.
When you create a Lookalike Audience, you create a custom audience based on your company’s existing clients’ commonalities. Through Lookalike, you can deliver an ad to people who are likely to purchase from your business.
CRM targeting is an efficient way to get more from the data in your CRM lists. If you use CRM targeting, you can create a more personalized experience that will encourage current leads to continue to purchase your product. This approach is a useful method for yielding more revenue out of current leads.
Retargeting is serving an ad to users who have engaged with your content on specific pages of your website. Retargeting enables marketers to maintain consumer interest and encourage them to complete a purchase.
A strong strategic partner can help you identify key locations that your ideal target audience frequents and geofence those spots to deliver ads. The most common locations are a competitor’s brick and mortar or a trade show. More strategic geofencing options take a look at adjacent categories and locations, where their members or customers would be a great fit for you, too.
5. Behavior Targeting
Optimizing data on users’ shopping and browsing history generates powerful campaigns. Behavioral targeting delivers messages to target audiences based users on search and browsing history. An ad that captures a user’s needs is likely to generate more clicks.
Your best option for a targeting strategy is blending multiple targeting types. Contact MediaSpark today to help you build a media strategy that will create a higher converting ad experience.