Prepare yourself, the holiday shopping season is about six months away and reports are already surfacing about the potential growth of e-commerce sales.
U.S. holiday e-commerce sales are predicted to expand by 15.3% this year, according to eMarketer. That’s strong growth for the season, only slightly less than 2017’s 17.8% growth, and eMarketer predicts overall 2018 holiday retail sales will grow by 3.8%.
Why The Increase?
There are a number of factors that point to a continued increase in e-commerce sales:
· Consumer confidence is at its highest level since 2000.
· Unemployment is low and wages are rising.
· Foot traffic fell 7.5% in November and December 2017.
· Mobile continues to be a driving force for e-commerce. eMarketer expects total U.S. retail e-commerce sales to grow 32.7% in 2018.
What Does This Mean For You?
Basically, if you’re not mobile or selling online, you’re missing out on millions of retail dollars. With online giants like Amazon gobbling up more and more retailers – and their customers – it’s paramount for you stake your claim now. Your customer’s e-commerce experience should offer the same level of convenience they expect in their personal lives. Your e-commerce site should be personalized, flexible and have self-service options. Don’t dismay at being “the little guy,” it’s worth it to upgrade your site to accommodate these shoppers as many shoppers would rather go to “the source” over Amazon because of extra perks, i.e. bonus products, free shipping and promotional discounts.
This Is Where We Come In
MediaSpark can help your business get a bigger piece of the holiday retail pie. We can help you track consumers across their devices and provide contextual advertising based on their digital footprint and searches. And, we can reach your customers through behavioral marketing, in-app mobile and targeted social media ad campaigns. Let us help you identify the right combination of digital tactics for the holiday push.
Don’t wait to make a plan to target your customers this upcoming holiday season. We can partner with you no matter your size, budget and type. Contact us and we can help you make the 2018 holiday season your merriest one yet!