MEDIA RELATIONS

If your brand is trying to reach more of the same type of audience members or grow into a new market, consider partnering with other brands. Identify your goals and partner with brands who would [...]

And why it’s important to your business! Curiosity. The dictionary definition is “the desire to learn or know about anything; inquisitiveness.” So how does this translate to your business? [...]

The Longest Winter Ever is finally behind us. The kids are out of school, there’s a lull in our favorite TV shows, and the days are longer and brighter. It’s the perfect time to think about how [...]

Super Bowl advertising – why bother with an expensive, broad awareness push without including more targeted supporting tactics? Super Bowl 53 has come and gone. The big brands that we love [...]

Many things can make up a brand, but the essential elements are the ones that build meaningful connections with your audience. That’s all a brand is, after all – a collection of perceptions, [...]

As media marketing gurus, Andrea and I (and the entire team at MediaSpark) are often asked by clients what the difference is between traditional and digital media advertising. We know our clients [...]

Patsy Sumner rarely has a moment to sit still these days. As the MediaSpark Founder, she has been busy ramping up the media marketing efforts of businesses in the Midwest and throughout the [...]

A lot of clients come to us fatigued. Typically, they’ve been doing marketing for their companies with little or no training, lumping it in with the hundreds of other tasks they have to complete [...]