Super Bowl 2019 – Smart Media Strategy
Super Bowl advertising – why bother with an expensive, broad awareness push without including more targeted supporting tactics? Super Bowl 53 has come and gone. The big brands that we love [...]
5 Ways Brand Awareness Is Vital To Your Bottom Line
Many things can make up a brand, but the essential elements are the ones that build meaningful connections with your audience. That’s all a brand is, after all – a collection of perceptions, [...]
By Patsy Sumner
Posted Which marketing platform is right for your business?
As media marketing gurus, Andrea and I (and the entire team at MediaSpark) are often asked by clients what the difference is between traditional and digital media advertising. We know our clients [...]
By Patsy Sumner
Posted An Interview With Patsy Sumner: Budgets, Broadcast, and Bacon
Patsy Sumner rarely has a moment to sit still these days. As the MediaSpark Founder, she has been busy ramping up the media marketing efforts of businesses in the Midwest and throughout the [...]
By Patsy Sumner
Posted Why Narrowing Your Focus Can Broaden Your Results
A lot of clients come to us fatigued. Typically, they’ve been doing marketing for their companies with little or no training, lumping it in with the hundreds of other tasks they have to complete [...]
