BRANDING

If you’re spending money on Facebook Ads, you will want to make sure you’re doing it correctly. A great place to start is to nail down your targeting. Begin by asking yourself three questions. [...]

Brand Awareness Establish a strong brand awareness with your target audience. Brand awareness can help build a bond with your audience and help them become repeat customers. Once customers are [...]

Yes, we’re talking about the hard seltzer.   White Claw, from the makers of Mike’s Hard Lemonade. The drink of Summer 2019. Ya heard of ‘em? Now, why in the world are we writing an oddly [...]

If your brand is trying to reach more of the same type of audience members or grow into a new market, consider partnering with other brands. Identify your goals and partner with brands who would [...]

The Longest Winter Ever is finally behind us. The kids are out of school, there’s a lull in our favorite TV shows, and the days are longer and brighter. It’s the perfect time to think about how [...]

Super Bowl advertising – why bother with an expensive, broad awareness push without including more targeted supporting tactics? Super Bowl 53 has come and gone. The big brands that we love [...]

If a BIG IDEA falls in an empty forest, does it still make a sound? Three important steps to make sure your ideas are heard (hint: you’ll need to identify your target audience!).   [...]

Many things can make up a brand, but the essential elements are the ones that build meaningful connections with your audience. That’s all a brand is, after all – a collection of perceptions, [...]