White Claw is doing it right.
Yes, we’re talking about the hard seltzer. White Claw, from the makers of Mike’s Hard Lemonade. The drink of Summer 2019. Ya heard of ‘em? Now, why in the world are we writing an oddly [...]
Team Up with Other Brands to Build a Stronger Audience
If your brand is trying to reach more of the same type of audience members or grow into a new market, consider partnering with other brands. Identify your goals and partner with brands who would [...]
By Kim S
In AUDIO, BRANDING, DIGITAL, DIGITAL VIDEO, MEDIA RELATIONS, MOBILE, REPUTATION MANAGEMENT, SOCIAL, STRATEGY, TRADITIONAL
Posted Mid-Year Marketing Check-Up
The Longest Winter Ever is finally behind us. The kids are out of school, there’s a lull in our favorite TV shows, and the days are longer and brighter. It’s the perfect time to think about how [...]
Super Bowl 2019 – Smart Media Strategy
Super Bowl advertising – why bother with an expensive, broad awareness push without including more targeted supporting tactics? Super Bowl 53 has come and gone. The big brands that we love [...]
What to Do After the Big Idea.
If a BIG IDEA falls in an empty forest, does it still make a sound? Three important steps to make sure your ideas are heard (hint: you’ll need to identify your target audience!). [...]
5 Ways Brand Awareness Is Vital To Your Bottom Line
Many things can make up a brand, but the essential elements are the ones that build meaningful connections with your audience. That’s all a brand is, after all – a collection of perceptions, [...]
