Establish a strong brand awareness with your target audience. Brand awareness can help build a bond with your audience and help them become repeat customers. Once customers are aware of your brand, you’ll need to ensure every experience is positive. This will allow you to build trust. Eventually, they will begin seeking out your brand for future purchases without prompt and recommend your brand to their friends and family.
How do you establish brand awareness?
Consider your brand promise and brand tagline. They can bring meaningful purpose to the work you and your team do. If the brand’s message resonates well with your team and customers, it nurtures shared values. Your brand becomes more than a product or service; it transforms into a way of living and allows for deeper connections and more loyal customers.
A brand promise can incorporate your brand’s strategy: mission, vision and values. It allows for the beginning of a narrative and can create a unique experience to begin building a connection to more loyal customers and prospects. It can be a unifying, purposeful promise for internal and outward facing use, allowing for a deeper reason to love your brand! A great example of a successful brand promise? Starbucks: “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”
Taglines are meant to be memorable; sticking with a customer long after they’re introduced to it. Taglines are rooted from the brand promise and are used to support it. The tone can vary, but successful taglines are constructed after thorough research of the brand; they can generate a feeling or perhaps it can describe the attributes of the brand’s product or service. A great example of a successful tagline? Dollar Shave Club: “Shave Time. Shave Money.”
Want to learn more about how you can incorporate these new learnings into your brand? Contact MediaSpark to discuss!