Be Bold. Especially on Social Media.
How to stand out on social media.
Social networks are a great place to engage directly with your customers. No matter the platform, and no matter what industry you’re in, social media is extremely powerful and versatile. You’ve got the ability to target your niche audience. You can make advertising dollars stretch quite a bit further than traditional media. You can have direct, 24/7 conversations with your customers, and react in real time to their feedback.
Looking to try new things? Unsure how your current customers will react to change? Social media is also the best place to push your brand a little.
Low risk. Big rewards.
Have you been thinking about trying a new message or launching a new product or service? In short, social media is where to test the waters. You get instant feedback – likes, shares, and comments show you how your audience feels about your message in real time. Most importantly, powerful targeting, analytics and optimization technology means you can constantly evolve, refine and improve your message to better fit your customers’ needs. In other words, turn everyday social media platforms into your secret weapon for advertising.
Creating content that stands out – converting “likes” into sales.
There’s always a catch, right? Because of the accessibility and relative affordability that comes with advertising on social media platforms, consumers are inundated with content every day. In fact, American adults spend over 11 hours per day listening to, watching, reading or generally interacting with media, according to Nielson. Further, of that time they average over an hour each day is on social media specifically. Above all, what will stand out in a sea of sameness?
- Give your customers something valuable. Educate them about your products and services. Relate to them on a human level. As a result, you’ll entertain them. You’ll make them laugh. You’ll reach them emotionally.
- Engage with your customers. Unfortunately, it is not enough to put great content online. Additionally, you have to engage with your customers. For instance, answer their questions. Respond to feedback. Show your audience that you’re there.
In conclusion, if your company doesn’t have a bold presence on social media, you might be missing out on loyal customers and ongoing sales. Need a little boost? Contact our team here.